IAC - Source Data
  • Source Data Models
  • Data Models
    • Amazon Source Data
      • Sponsored Ads
        • Sponsored Products
        • Sponsored Brands
        • Sponsored Display
        • Sponsored Television
      • Amazon Marketing Stream
      • Seller Central
        • Replenishment Reports
        • Business Reports
        • Order Reports
        • Inventory Reports
        • Fulfillment By Amazon
        • Performance Reports
        • Settlement Reports
        • Returns Reports
        • Finance Reports
      • Vendor Central
      • Brand Analytics Reports
      • Content Product Listing
      • Share of Voice
      • Amazon Marketing Cloud
      • Amazon DSP
      • Others
    • Criteo Source Data
      • Sponsored Ads
    • Walmart Source Data
      • Sponsored Ads
      • Marketplace Reports
  • Instacart Source Data
    • Instacart Source Data
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  • Data Availability & Refresh Schedule
  • Historical Availability
  • Data Refresh Schedule
  • Data Model Documentation

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  1. Data Models
  2. Amazon Source Data

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Last updated 9 months ago

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Data Availability & Refresh Schedule

Historical Availability

Historical availability of data refers to the pulling in of past data from Amazon in Intentwise Analytics. This refers to your data for the time period before you added a particular account as a data source under My Connections.

Report Type
Historical Availability

All Sponsored Ads Reports

60 days

For historical data going further back, please write to us at [email protected]

Data Refresh Schedule

Data for all the sponsored ad tables are updated between 7:30 AM PST to 10:30 AM PST daily.

Intentwise Analytics pulls in multiple days of data daily to account for variations in past data due to various factors like Amazon’s click attribution logic, cancellations/returns, adjustments by Amazon, etc.

The following table highlights the refresh window for each data source—the number of days for which we pull in data from Amazon in every data load cycle.

Report Type
Refresh Window

All Sponsored Ads Reports

14 days

Data Model Documentation

Please refer to the following links for the data model documentation for Sponsored Products, Sponsored Brands & Sponsored Display reports:

Sponsored Products
Sponsored Brands
Sponsored Display