Seller Central

Data Availability & Refresh Schedule

Historical Availability

Historical availability of data refers to the pulling in of past data from Amazon in Intentwise Analytics. This refers to your data for the time period before you added a particular account as a data source under My Connections.

Report Type	Historical Availability
Sales And Traffic By SKU Report	13 month
All Other Business Reports, except sales and traffic by SKU report	1 month
Order Reports	18 months
All Other Reports	1 day

For historical data going further back, please write to us at [email protected]

Data Refresh Schedule

Data for all seller central tables is updated daily between 7:30 AM PST to 10:30 AM PST daily.

Intentwise Analytics pulls in multiple days of data daily to account for variations in past data due to various factors like Amazon’s click attribution logic, cancellations/returns, adjustments by Amazon, etc.

The following table highlights the refresh window for each data source—the number of days for which we pull in data from Amazon in every data load cycle.

Report Type	Refresh Window
Business Reports	10 days
Order Reports	10 days
Settlement Report	The most recent settlement data is downloaded every two days
All Other Reports	1 day

Data Model Documentation

Please refer to the following links for the data model documentation:

Business ReportsOrder ReportsInventory ReportsFulfillment By AmazonPerformance ReportsSettlement ReportsReturns Reports