# Sponsored Ads

## Data Availability & Refresh Schedule

### Historical Availability

Historical availability of data refers to the pulling in of past data from Amazon in Intentwise Analytics. This refers to your data for the time period before you added a particular account as a data source under My Connections.

|        Report Type        | Historical Availability |
| :-----------------------: | :---------------------: |
| All Sponsored Ads Reports |         60 days         |

{% hint style="info" %}
For historical data going further back, please write to us at <help@intentwise.com>
{% endhint %}

### Data Refresh Schedule

Data for all the sponsored ad tables are updated between 7:30 AM PST to 10:30 AM PST daily.

Intentwise Analytics pulls in multiple days of data daily to account for variations in past data due to various factors like Amazon’s click attribution logic, cancellations/returns, adjustments by Amazon, etc.

The following table highlights the refresh window for each data source—the number of days for which we pull in data from Amazon in every data load cycle.

|        Report Type        | Refresh Window |
| :-----------------------: | :------------: |
| All Sponsored Ads Reports |     14 days    |

## Data Source

To enable Sponsored Ads Reports, the datasource: **Amazon Sponsored Ads** has to be enabled on the Intentwise Platform

## Data Model Documentation

Please refer to the following links for the data model documentation for Sponsored Products, Sponsored Brands & Sponsored Display reports:

{% content-ref url="sponsored-ads/sponsored-products" %}
[sponsored-products](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/sponsored-ads/sponsored-products)
{% endcontent-ref %}

{% content-ref url="sponsored-ads/sponsored-brands" %}
[sponsored-brands](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/sponsored-ads/sponsored-brands)
{% endcontent-ref %}

{% content-ref url="sponsored-ads/sponsored-display" %}
[sponsored-display](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/sponsored-ads/sponsored-display)
{% endcontent-ref %}