Sponsored Ads

Data Availability & Refresh Schedule

Historical Availability

Historical availability of data refers to the pulling in of past data from Amazon in Intentwise Analytics. This refers to your data for the time period before you added a particular account as a data source under My Connections.

Report TypeHistorical Availability

All Sponsored Ads Reports

60 days

For historical data going further back, please write to us at [email protected]

Data Refresh Schedule

Data for all the sponsored ad tables are updated between 7:30 AM PST to 10:30 AM PST daily.

Intentwise Analytics pulls in multiple days of data daily to account for variations in past data due to various factors like Amazon’s click attribution logic, cancellations/returns, adjustments by Amazon, etc.

The following table highlights the refresh window for each data source—the number of days for which we pull in data from Amazon in every data load cycle.

Report TypeRefresh Window

All Sponsored Ads Reports

14 days

Data Model Documentation

Please refer to the following links for the data model documentation for Sponsored Products, Sponsored Brands & Sponsored Display reports:

pageSponsored ProductspageSponsored BrandspageSponsored Display

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