Amazon Marketing Cloud
Data Availability & Refresh Schedule
Data Refresh Schedule
Data for all Amazon Marketing Cloud tables are updated weekly between 7:30 AM PST to 10:30 AM PST.
IW: Path to Conversion
Table name: path_to_conversion
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
path
String
The path that users took through your ad types (SP, SB, SD, Sponsored TV & DSP), in order of occurrence.
path_occurrences
Integer
Number of unique users that went through the path
users_that_purchased
Integer
Number of users who converted
ntb_users_that_purchased
Integer
Number of users who converted and were new to your brand
impressions
Integer
Total number of impressions served along the path
clicks
Integer
Total number of clicks along the path
total_cost
Numeric
Total cost of rendering ads along the path
purchases
Integer
Number of purchases of tracked ASINs that happened through the path
total_purchases
Integer
Total number of purchases (tracked ASINs + from other ASINs of the same brand) that happened through the path
product_sales
Numeric
Revenue from the tracked ASINs
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
units_sold
Integer
The number of units of tracked ASIN(s) sold
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
conversions
Integer
Number of unique users that purchased tracked ASIN(s)
brand_halo_product_sales
Numeric
Revenue from brand halo purchases
brand_halo_purchases
Integer
Number of brand halo purchases
brand_halo_units_sold
Integer
Number of brand halo units sold
new_to_brand_total_product_sales
Numeric
Revenue from customers that were new to your brand
new_to_brand_total_purchases
Integer
Total number of purchases from customers that were new to your brand
new_to_brand_total_units_sold
Integer
Total number of units sold to customers that were new to your brand
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IW: Sponsored Display DSP Overlap (Deprecated)
Deprecated - Use Sponsored Ads and DSP Overlap
Table name: sd_dsp_overlap
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
exposure_group
String
Indicates whether a user was exposed to SD or DSP ads or both
unique_reach
Integer
The unique number of users in the exposure group
impressions
Integer
The number of impressions served in the exposure group
clicks
Integer
The number of ad clicks in the exposure group
users_that_purchased
Integer
Number of users in the exposure group that purchased
total_cost
Numeric
The total cost of advertising to the exposure group
purchases
Integer
The number of purchases of tracked ASINs
total_purchases
Integer
Total number of purchases including tracked ASINs + brand halo
product_sales
Numeric
Revenue from sale of tracked ASINs
total_product_sales
Numeric
Total revenue from sale of trakced ASINs + brand halo
units_sold
Integer
Number of tracked ASIN units sold
total_units_sold
Integer
Total number of units sold including tracked ASINs + brand halo
conversions
Integer
Number of unique users that converted
brand_halo_product_sales
Numeric
Revenue from brand halo sales
brand_halo_purchases
Integer
Number of brand halo purchases
brand_halo_units_sold
Integer
Number of brand halo units sold
new_to_brand_total_product_sales
Numeric
Revenue from customers who were new to your brand
new_to_brand_total_purchases
Integer
Number of purchses from customers who were new to your brand
new_to_brand_total_units_sold
Integer
Number of units sold to customers who were new to your brand
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IW: New to Brand Customers
Table name: new_to_brand_customers
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SB, SD, Sponsored TV or DSP
campaign_id
String
Campaign id for SP, SB, SD, Sponsored TV or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB, SD and Sponsored TV returned by AMC are different from what is returned by Sponsored Ads Reporting APIs.
campaign_name
String
Customer facing campaign names for SP, SB, SD, Sponsored TV or DSP
all_users_with_purchase
Integer
Number of users who converted
impressions
Integer
Total number of impressions served
clicks
Integer
Total number of clicks
total_cost
Numeric
Total cost of rendering ads
purchases
Integer
Number of purchases of tracked ASINs
total_purchases
Integer
Total number of purchases (tracked ASINs + from other ASINs of the same brand)
product_sales
Numeric
Revenue from the tracked ASINs
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
units_sold
Integer
The number of units of tracked ASIN(s) sold
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
conversions
Integer
Number of unique users that purchased tracked ASIN(s)
brand_halo_product_sales
Numeric
Revenue from brand halo purchases
brand_halo_purchases
Integer
Number of brand halo purchases
brand_halo_units_sold
Integer
Number of brand halo units sold
new_to_brand_total_purchases_clicks
Integer
Total revenue from new to brand customers for tracked ASINs + brand halo sales on Amazon attributed to ad click-throughs
new_to_brand_total_purchases_views
Integer
Total revenue from new to brand customers for tracked ASINs + brand halo sales on Amazon attributed to ad impressions
new_to_brand_total_product_sales
Numeric
Total revenue from new to brand customers for tracked ASINs + brand halo sales
new_to_brand_total_purchases
Integer
Total number of purchases from new to brand customers (tracked ASINs + brand halo)
new_to_brand_total_units_sold
Integer
The number of tracked + brand halo ASINs sold to new to brand customers
ntb_users
Integer
The total number of new to brand customers
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Time to conversion
Table name: time_to_conversion
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SB, SD, Sponsored TV or DSP
campaign_id
String
Campaign id for SP, SB, SD, Sponsored TV or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB, SD and Sponsored TV returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names for SP, SB, SD, Sponsored TV or DSP
time_to_conversion_in_seconds
Integer
The amount of time customers take from last seeing your ad to purchase in seconds.
time_to_conversion
String
The amount of time customers take from last seeing your ad to purchase.
purchases
Integer
Number of purchases of tracked ASINs
total_purchases
Integer
Total number of purchases (tracked ASINs + from other ASINs of the same brand)
product_sales
Numeric
Revenue from the tracked ASINs
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
units_sold
Integer
The number of units of tracked ASIN(s) sold
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
users_that_purchased
Integer
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: DSP Campaign Performance By Geo
Table name: dsp_campaign_perf_by_geo
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
campaign_id
String
Campaign id of the DSP
campaign_name
String
Customer facing campaign names for DSP
dma_code
String
Designated market area code in US
iso_country_code
String
ISO 3166 Alpha-2 country code based on the user's IP address.
iso_state_province_code
String
ISO State Province Code
unique_users_reached
Integer
Number of unique users who were served an impression from this campaign in this geo location
unique_users_purchased
Integer
Number of unique users who with an attributed purchase from this campaign in this geo location
impressions
Integer
Total number of impressions delivered for a campaign and geo location
impression_cost
Numeric
Cost based on impressions delivered
total_cost
Numeric
Total cost include impression costs and other fees
purchases
Integer
Purchases from tracked or promoted products attributed to this campaign in this geo location
product_sales
Numeric
Product sales from tracked or promoted products attributed to a campaign and geo location
add_to_cart
Integer
Add-to-cart conversions from tracked or promoted products attributed to campaign and geo location
detail_page_view
Integer
Detail page views from tracked or promoted products attributed to a campaign and geo location
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: NTB Gateway Asins
Table name: ntb_gateway_asins
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
tracked_asin
String
Promoted asin
all_users_with_purchase
Integer
Number of users who have purchased the tracked or promoted ASIN
ntb_users
Integer
Number of users who purchased the tracked or promoted ASIN and are new to brand
ntb_percentage
Numeric
The percentage of new to brand users from the total number of users who have purchased the tracked or promoted ASIN
gateway_asin_rank
Integer
The rank of the ASIN based on number of new to brand users who purchased the tracked ASIN. The rank is in descending order of number of new to brand users
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Sponsored Ads DSP Overlap
Table name: sponsored_ads_dsp_overlap
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
exposure_group
String
Indicates whether a user was exposed to SP, or SD or DSP ads or all of them
users_that_purchased
Integer
Number of users in the exposure group who converted
unique_reach
Integer
The unique number of users in the exposure group
total_purchases
Integer
Total number of purchases (tracked ASINs + from other ASINs of the same brand) that happened through the path
total_product_sales
Numeric
Total revenue from sale of trakced ASINs + brand halo
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: ASIN Purchase Overlap for Upselling
Table name: asin_purchase_overlap_upsell
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
lead_asin
String
The leading ASIN for the data
lead_asin_purchases
Integer
Total purchases for the Lead ASIN
distinct_lead_asin_purchased_user_count
Integer
Number of distinct users purchasing lead ASIN
overlap_asin
String
The ASIN for which we are checking overlap to Lead ASIN
distinct_lead_and_overlap_asin_purchased_user_count
Integer
Number of distinc users purchasing both lead ASIN and overlap ASIN
user_overlap
Numeric
Ratio of distinct users who purchased both lead and overlap ASIN to the number of users that purchased only lead ASIN
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Custom Attribution First Touch
Table name: custom_attribution_first_touch
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
attribution_model
String
A constant String 'First Touch'
campaign_id
String
Campaign id for SP, SB, SD or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB and SD returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names for SP, SB, SD or DSP
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SD, or DSP
impressions
Integer
Total number of impressions served
clicks
Integer
Total number of clicks
user_reach
Integer
Number of unique users each campaign reached
users_that_converted
Integer
Count of distinct users that converted
conversions
Integer
Number of unique users that purchased tracked ASIN(s)
conversion_rate
Numeric
Ratio of distinc users that converted over all the users reached by ad
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Custom Attribution Last Touch
Table name: custom_attribution_last_touch
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
attribution_model
String
A constant String 'Last Touch'
campaign_id
String
Campaign id for SP, SB, SD or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB and SD returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names for SP, SB, SD or DSP
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SB, SD, or DSP
impressions
Integer
Total number of impressions served
clicks
Integer
Total number of clicks
user_reach
Integer
Number of unique users each campaign reached
users_that_converted
Integer
Count of distinct users that converted
conversions
Integer
Number of unique users that purchased tracked ASIN(s)
conversion_rate
Numeric
Ratio of distinc users that converted over all the users reached by ad
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Custom Attribution Linear Touch
Table name: custom_attribution_linear_touch
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
attribution_model
String
A constant String 'Linear Touch'
campaign_id
String
Campaign id for SP, SB, SD or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB and SD returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names for SP, SB, SD or DSP
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SB, SD, or DSP
impressions
Integer
Total number of impressions served
clicks
Integer
Total number of clicks
user_reach
Integer
Number of unique users each campaign reached
users_that_converted
Integer
Count of distinct users that converted
conversions
Integer
Number of unique users that purchased tracked ASIN(s)
conversion_rate
Numeric
Ratio of distinc users that converted over all the users reached by ad
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: New to brand purchases
Table name: new_to_brand_purchases
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SB, SD, or DSP
campaign_id
String
Campaign id for SP, SB, SD or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB and SD returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names for SP, SB, SD or DSP
new_to_brand_purchases
Integer
Total purchases from tracked ASINs + brand halo that are new to brand
non_new_to_brand_purchases
Integer
Total purchases from tracked ASINs + brand halo sales that are repeat purhcases
new_to_brand_purchases_percentage
Numeric
Percentage of new to brand total purchases from tracked ASINs + brand halo ASINs
new_to_brand_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales that are new to brand
non_new_to_brand_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales that are repeat purchases
new_to_brand_product_sales_percentage
Numeric
Percentage of repeat total purchases from tracked ASINs + brand halo ASINs
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Sponsored Product and Sponsored Display Overlap (Deprecated)
Deprecated - Use Sponsored Ads and DSP Overlap
Table name: sp_sd_overlap
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
exposure_group
String
Type of ad product to which the conversion was attributed - SP or SD
unique_reach
Integer
The unique number of users in the exposure group
users_that_purchased
Integer
Number of users in the exposure group that purchased
purchases
Integer
the number of purchases of tracked ASINs
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: Ad Attributed Branded Searches
Table name: ad_attributed_branded_searches
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
campaign_id
String
Campaign id for SP, SB, SD or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB and SD returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names for SP, SB, SD or DSP
impressions
Integer
Total number of impressions served
impression_cost
Numeric
Cost based on impressions delivered
number_of_branded_searches
Integer
Number of times customers searched for branded search terms
branded_search_rate
Numeric
Ratio from dividing number of branded searches over total impressions served
cost_per_branded_search
Numeric
Cost per branded search obtained by dividing impression cost by total number of branded searches
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IQ: DSP Reach and Impression Frequency
Table name: dsp_reach_impression_frequency
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
campaign_id
String
Campaign id for SP, SB, SD or DSP. Note - The campaign ids match only for DSP. Campaign Ids from SP, SB and SD returned by AMC are different from what is returned by Sponsored Ads Reporting APIs
campaign_name
String
Customer facing campaign names of DSP
frequency_buckets
String
Bucket names grouped by how many times users were exposed to ads. Buckerts are grouped from 1 to 10+. Frequency_01 means users were exposed to an ad 1 time. Frequency_10+ means users were exposed to an ad 10 or more times.
users_in_bucket
Integer
Number of distinct users in the frequency bucket
impressions_in_bucket
Integer
Number of impressions in the frequency bucket
impression_cost
Numeric
Cost based on impressions delivered
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IW: Customer Life time value
Table name: customer_life_time_value
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
total_sales_group
String
Bucket indicative of sale value from users grouped within the bucket. This can have one of three values
High Revenue
Low Revenue
No Sales
total_spend_group
String
Bucket indicative of ad spend on users grouped within the bucket. This can have one of three values
High Spend
Low Spend
No Spend
customer_type
String
Bucket indicative of customer type and can have one of three values
Not Transacted
Returning Customers
New to Brand Customers
customer_audience_segment
String
Customers bucketed on the basis of total_sales_group (i.e. ad spend) & total_spend_group (i.e. sales generated)
High Value Customers
High Revenue Potential Customers
High Growth Potential Customers
Low Value Customers
users
Integer
The total number of users who saw the advertisement
new_to_brand_users
Integer
The total number of users that are new to brand
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales in a customer audience segment
total_units_sold
Numeric
The number of tracked + brand halo ASINs sold in a customer audience segment
dsp_spend
Numeric
Total cost or spend incurred from DSP ad product type
sponsored_ads_spend
Numeric
Total spend incurred from all Sponsored product ad types (SP, SB and SD)
total_ads_spend
Numeric
Total cost from both DSP & Sponsored Ads
customer_life_time_value
Numeric
Average value from a customer calculated as the net of sales and spend averaged over all customers in a customer audience segment
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IW: Multi touch Attribution Analysis
Table name: multi_touch_attribution_analysis
For details on data availability and refresh schedule, please click here.
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
ad_product_type
String
Type of ad product to which the conversion was attributed - SP, SB, SD, or DSP
mta_conversions
Integer
Conversions for the ad product type when using a multi-touch attribution model
mta_revenue
Numeric
Revenue for the ad product type when using a multi-touch attribution model
first_touch_conversions
Integer
Conversions for the ad product type when using a first touch attribution model
first_touch_revenue
Numeric
Revenue for the ad product type when using a first touch attribution model
last_touch_conversions
Integer
Revenue for the ad product type when using a first touch attribution model
last_touch_revenue
Numeric
Revenue for the ad product type when using a last touch attribution model
linear_touch_conversions
Integer
Conversions for the ad product type when using a linear touch attribution model
linear_touch_revenue
Numeric
Revenue for the ad product type when using a linear touch attribution model
spend
Numeric
Total cost or spend incurred for the ad product type
mta_roas
Numeric
ROAS for the ad product type when using a multi-touch attribution model
first_touch_roas
Numeric
ROAS for the ad product type when using a first touch attribution model
last_touch_roas
Numeric
ROAS for the ad product type when using a last touch attribution model
linear_touch_roas
Numeric
ROAS for the ad product type when using a linear touch attribution model
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
IW: Tentpole Phase Overlap
Table name: tentpole_phase_overlap
account_id
Integer
The Intentwise account ID of the advertiser account
account_name
String
The Intentwise account name of the advertiser account
currency_code
String
Country code of advertiser
analysis_date
Date
The date on which the report was generated
report_start_date
Date
The earliest date considered for the report
report_end_date
Date
The last date considered for the report
lookback_window
Integer
Number of days between the report start and end dates
tentpole_strategies
String
Unique combination of Tentpole phases that shoppers were exposed to. i.e. Combinations of Lead Up, Event and Lead Out phases
duration_days
Integer
Duration (in days) of Tentpole strategy
impressions
Integer
Total number of impressions served along the path
unique_reach_purchase
Integer
Unique shoppers reached by Tentpole strategy before they purchased
unique_reach_dpv
Integer
Unique shoppers reached by Tentpole strategy before they viewed the detail page
unique_viewers
Integer
Unique shoppers who viewed a product detail page
users_that_purchased
Integer
Unique shoppers who purchased
unique_purchasers
Integer
Unique shoppers who purchased
ntb_users_that_purchased
Integer
Out of the users that purchased, total number of users that were new to brand
detail_page_view
Integer
Total detail page views
total_detail_page_view
Integer
Total detail page views. This includes views for promoted products as well as products from the same brands
total_product_sales
Numeric
Total revenue from tracked ASINs + brand halo sales
product_sales
Numeric
Revenue from tracked ASINs
new_to_brand_product_sales
Numeric
Revenue from customers that were new to your brand
units_sold
Integer
The number of units of tracked ASIN(s) sold
new_to_brand_units_sold
Integer
The number of units sold from customers who were new to your brand
total_units_sold
Integer
The number of tracked + brand halo ASINs sold
purchases
Integer
Number of purchases of tracked ASINs
new_to_brand_purchases
Integer
The number of purchases that from customers who were new to your brand
total_purchases
Integer
Total number of purchases including tracked ASINs + brand halo
total_cost
Numeric
Total cost of rendering ads along the path
roas
unique_reach_percentage
Numeric
The percentage of total unique shoppers reached by Tentpole strategy
sales_percentage
Numeric
The percentage of total sales accrued by Tentpole strategy
unique_ntb_purchasers_percentage
Numeric
The percentage of total unique new-to-brand customers who purchased after being exposed to Tentpole strategy
average_daily_impressions
Numeric
The average number of impressions a shopper was exposed to per day of Tentpole strategy
detail_page_view_rate
Numeric
Detail page view rate (unique_viewers / unique_reach_dpv)
purchase_rate
Numeric
Purchase rate (unique_purchasers / unique_reach_purchase)
new_to_brand_rate
Numeric
New-to-brand rate (unique_ntb_purchasers / unique_reach_purchase)
instance_id
String
Unique identifier for the AMC Instance
instance_name
String
User friendly name for the AMC Instance
query_title
String
Name provided by the user when creating the query in Intentwise Explore
sub_brand
String
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