Data Availability & Refresh Schedule

Data Refresh Schedule

Data for all Amazon Marketing Cloud tables are updated weekly between 7:30 AM PST to 10:30 AM PST.

IW: Path to Conversion

Table name: path_to_conversion

For details on data availability and refresh schedule, please click .

IW: Sponsored Display DSP Overlap (Deprecated)

Deprecated - Use Sponsored Ads and DSP Overlap

Table name: sd_dsp_overlap

IW: New to Brand Customers

Table name: new_to_brand_customers

IQ: Time to conversion

Table name: time_to_conversion

IQ: DSP Campaign Performance By Geo

Table name: dsp_campaign_perf_by_geo

IQ: NTB Gateway Asins

Table name: ntb_gateway_asins

IQ: Sponsored Ads DSP Overlap

Table name: sponsored_ads_dsp_overlap

IQ: ASIN Purchase Overlap for Upselling

Table name: asin_purchase_overlap_upsell

IQ: Custom Attribution First Touch

Table name: custom_attribution_first_touch

IQ: Custom Attribution Last Touch

Table name: custom_attribution_last_touch

IQ: Custom Attribution Linear Touch

Table name: custom_attribution_linear_touch

IQ: New to brand purchases

Table name: new_to_brand_purchases

IQ: Sponsored Product and Sponsored Display Overlap (Deprecated)

Deprecated - Use Sponsored Ads and DSP Overlap

Table name: sp_sd_overlap

IQ: Ad Attributed Branded Searches

Table name: ad_attributed_branded_searches

IQ: DSP Reach and Impression Frequency

Table name: dsp_reach_impression_frequency

IW: Customer Life time value

Table name: customer_life_time_value

IW: Multi touch Attribution Analysis

Table name: multi_touch_attribution_analysis

IW: Tentpole Phase Overlap

Table name: tentpole_phase_overlap