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  • Sponsored Display Campaign
  • Sponsored Display Campaign Report
  • Sponsored Display AdGroup
  • Sponsored Display AdGroup Report
  • Sponsored Display Advertised Product
  • Sponsored Display Advertised Product Report
  • Sponsored Display Target
  • Sponsored Display Target Report

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  1. Data Models
  2. Amazon Source Data
  3. Sponsored Ads

Sponsored Display

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Last updated 6 months ago

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Sponsored Display Campaign

Table name: ad_sponsoreddisplay_campaign

For details on data availability and refresh schedule, please click .

Column Name
Data type
Description

profile_id

Integer

Amazon advertising account id

account_id

Integer

Intentwise account id

account_name

String

Intentwise account name

campaignid

Integer

Campaign id

name

String

Campaign name

tactic

String

budgettype

String

The time period over which the amount specified in the budget property is allocated

budget

Numeric

Budget set for the campaign

startdate

Date

Start date of the campaign

enddate

Date

End date of the campaign

state

String

Campaign state

portfolioid

Integer

Amazon advertising account id

servingstatus

String

The status of the campaign ADVERTISER_STATUS_ENABLED, STATUS_UNAVAILABLE, ADVERTISER_PAUSED, ACCOUNT_OUT_OF_BUDGET, ADVERTISER_PAYMENT_FAILURE, CAMPAIGN_PAUSED, CAMPAIGN_ARCHIVED, PENDING_START_DATE, ENDED, CAMPAIGN_OUT_OF_BUDGET

costtype

String

Determines how the campaign will bid and charge

creationdate

Date Time

Campaign created date

lastupdateddate

Date Time

Campaign last updated date

Sponsored Display Campaign Report

Table name: ad_sponsoreddisplay_campaign_report

Column Name
Data type
Description

profile_id

integer

Amazon advertising account id

account_id

integer

Intentwise account id

account_name

string

Intentwise account name

reportdate

date

Report date

campaignid

integer

Campaign id

campaignname

string

campaign name

campaignstatus

string

Campaign status

campaignbudget

numeric

Campaign budget

impressions

integer

Total ad impressions

clicks

integer

Total ad clicks

cost

numeric

Total cost of all clicks. Can be divided by clicks to obtain average CPC.

attributedsales14dsamesku

numeric

Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedsales14d

numeric

Number of attributed sales occurring within 14 days of click on ad

attributedconversions14dsamesku

integer

Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedconversions14d

integer

Number of attributed conversion events occurring within 14 days of click on ad

attributedunitsordered14d

integer

Number of attributed units ordered within 14 days of click on ad

viewimpressions

integer

Total number of ad viewable impressions

viewattributedconversions14d

integer

Total number of attributed conversion events occurring within 14 days of ad click or view

viewattributedsales14d

numeric

Total number of attributed sales occurring within 14 days of ad click or view

viewattributedunitsordered14d

integer

Total number of attributed units ordered occurring within 14 days of ad click or view

Sponsored Display AdGroup

Table name: ad_sponsoreddisplay_adgroup

Column Name
Data type
Description

profile_id

integer

Amazon advertising account id

account_id

integer

Intentwise account id

account_name

string

Intentwise account name

adgroupid

integer

Adgroup id

name

string

Adgroup name

campaignid

integer

Campaign id

defaultbid

numeric

Default bid set for the adgroup

state

string

Adgroup state

creationdate

timestamptz(0)

Adgroup created date

lastupdateddate

timestamptz(0)

Adgroup last updated date

servingstatus

string

The status of the ad group ADVERTISER_STATUS_ENABLED, STATUS_UNAVAILABLE, ADVERTISER_PAUSED, ACCOUNT_OUT_OF_BUDGET, ADVERTISER_PAYMENT_FAILURE, CAMPAIGN_PAUSED, CAMPAIGN_ARCHIVED, PENDING_START_DATE, ENDED, CAMPAIGN_OUT_OF_BUDGET, AD_GROUP_STATUS_ENABLED, AD_GROUP_PAUSED, AD_GROUP_ARCHIVED, AD_GROUP_INCOMPLETE, AD_GROUP_LOW_BID, ADGROUP_POLICING_PENDING_REVIEW, ADGROUP_POLICING_CREATIVE_REJECTED

Sponsored Display AdGroup Report

Table name: ad_sponsoreddisplay_adgroup_report

Column Name
Data type
Description

profile_id

integer

Amazon advertising account id

account_id

integer

Intentwise account id

account_name

string

Intentwise account name

reportdate

date

Report date

adgroupid

integer

Adgroup id

adgroupname

string

Adgroup name

campaignid

integer

Campaign id

campaignname

string

Campaign name

impressions

integer

Total ad impressions

clicks

integer

Total ad clicks

cost

numeric

Total cost of all clicks. Can be divided by clicks to obtain average CPC

attributedsales14dsamesku

numeric

Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedsales14d

numeric

Number of attributed sales occurring within 14 days of click on ad

attributedconversions14dsamesku

integer

Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedconversions14d

integer

Number of attributed conversion events occurring within 14 days of click on ad

attributedunitsordered14d

integer

Number of attributed units ordered within 14 days of click on ad

viewimpressions

integer

Total number of ad viewable impressions

viewattributedconversions14d

integer

Total number of attributed conversion events occurring within 14 days of ad click or view

viewattributedsales14d

numeric

Total number of attributed sales occurring within 14 days of ad click or view

viewattributedunitsordered14d

integer

Total number of attributed units ordered occurring within 14 days of ad click or view

Sponsored Display Advertised Product

Table name: ad_sponsoreddisplay_productad

Column Name
Data type
Description

profile_id

integer

Amazon advertising account id

account_id

integer

Intentwise account id

account_name

string

Intentwise account name

adid

integer

adgroupid

integer

Adgroup id

campaignid

integer

Campaign id

asin

string

The ASIN that is being advertised.

sku

string

The SKU that is being advertised. Not available for vendors.

state

string

The ASIN that is being advertised.

creationdate

timestamptz(0)

The ASIN that is being advertised.

lastupdateddate

timestamptz(0)

The ASIN that is being advertised.

servingstatus

string

The status of the product ad. ADVERTISER_STATUS_ENABLED, STATUS_UNAVAILABLE, ADVERTISER_PAUSED, ACCOUNT_OUT_OF_BUDGET, ADVERTISER_PAYMENT_FAILURE, CAMPAIGN_PAUSED, CAMPAIGN_ARCHIVED, PENDING_START_DATE, ENDED, CAMPAIGN_OUT_OF_BUDGET, AD_GROUP_STATUS_ENABLED, AD_GROUP_PAUSED, AD_GROUP_ARCHIVED, AD_GROUP_INCOMPLETE, AD_GROUP_LOW_BID, AD_STATUS_LIVE, AD_STATUS_PAUSED, AD_STATUS_ARCHIVED, MISSING_IMAGE, MISSING_DECORATION, NOT_BUYABLE, NOT_IN_BUYBOX, OUT_OF_STOCK, NOT_IN_POLICY

Sponsored Display Advertised Product Report

Table name: ad_sponsoreddisplay_productad_report

Column Name
Data type
Description

profile_id

Integer

Amazon advertising account id

account_id

Integer

Intentwise account id

account_name

String

Intentwise account name

reportdate

Date

Report date

adid

Integer

adgroupid

Integer

Adgroup id

impressions

Integer

Total ad impressions

clicks

Integer

Total ad clicks

cost

Numeric

Total cost of all clicks. Can be divided by clicks to obtain average CPC

attributedsales14dsamesku

Numeric

Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedsales14d

Numeric

Number of attributed sales occurring within 14 days of click on ad

attributedconversions14dsamesku

Integer

Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertise

attributedconversions14d

Integer

Number of attributed conversion events occurring within 14 days of click on ad

attributedunitsordered14d

Integer

Number of attributed units ordered within 14 days of click on ad

viewimpressions

Integer

Total number of ad viewable impressions

viewattributedconversions14d

Integer

Total number of attributed conversion events occurring within 14 days of ad click or view

viewattributedsales14d

Numeric

Total number of attributed sales occurring within 14 days of ad click or view

viewattributedunitsordered14d

Integer

Total number of attributed units ordered occurring within 14 days of ad click or view

Sponsored Display Target

Table name: ad_sponsoreddisplay_target

Column Name
Data type
Description

profile_id

integer

Amazon advertising account id

account_id

integer

Intentwise account id

account_name

string

Intentwise account name

targetid

integer

Target id

adgroupid

integer

Adgroup id

campaignid

integer

campaign id

expressiontype

string

state

string

Target state

bid

numeric

creationdate

timestamptz(0)

target created date

lastupdateddate

timestamptz(0)

target last updated date

autoexpressionvalue

string

asinpricelessthan

numeric

Target a price that is less than the price expressed

asinpricegreaterthan

numeric

Target a price that is greater than the price expressed

asinreviewratinglessthan

numeric

Target a review rating less than the review rating that is expressed

asinreviewratinggreaterthan

numeric

Target a review rating that is greater than the review rating expressed

asincategorysameas

string

Negatively Target the same category as the category expressed

asinbrandsameas

string

Target the brand that is the same as the brand expressed

asinpricebetween

string

Target a price that is between the prices expressed

asinreviewratingbetween

string

Target a review rating that is between the review ratings expressed

asinsameas

string

Target an ASIN that is the same as the ASIN expressed

asinisprimeshippingeligible

string

Target products that are Prime Shipping Eligible. This refinement can be applied at a category or brand level only

asinagerangesameas

string

Target an age range that is in the expressed range. This refinement can be applied for toys and games categories only

asingenresameas

string

Target products related to the expressed genre. This refinement can be applied for Books and eBooks categories only

servingstatus

string

The status of the target. ADVERTISER_STATUS_ENABLED, STATUS_UNAVAILABLE, ADVERTISER_PAUSED, ACCOUNT_OUT_OF_BUDGET, ADVERTISER_PAYMENT_FAILURE, CAMPAIGN_PAUSED, CAMPAIGN_ARCHIVED, PENDING_START_DATE, ENDED, CAMPAIGN_OUT_OF_BUDGET, AD_GROUP_STATUS_ENABLED, AD_GROUP_PAUSED, AD_GROUP_ARCHIVED, AD_GROUP_INCOMPLETE, AD_GROUP_LOW_BID, TARGET_STATUS_LIVE, TARGET_STATUS_PAUSED, TARGET_STATUS_ARCHIVED

lookback

integer

views

string

Sponsored Display Target Report

Table name: ad_sponsoreddisplay_target_report

Column Name
Data type
Description

profile_id

integer

Amazon advertising account id

account_id

integer

Intentwise account id

account_name

string

Intentwise account name

reportdate

date

Report date

report_date

date

targetid

integer

Target id

impressions

integer

Total ad impressions

clicks

integer

Total ad clicks

cost

numeric

Total cost of all clicks. Can be divided by clicks to obtain average CPC

attributedsales14dsamesku

numeric

Aggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedsales14d

numeric

Number of attributed sales occurring within 14 days of click on ad

attributedconversions14dsamesku

integer

Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised

attributedconversions14d

integer

Number of attributed conversion events occurring within 14 days of click on ad

attributedunitsordered14d

integer

Number of attributed units ordered within 14 days of click on ad

viewimpressions

integer

Total number of ad viewable impressions

viewattributedconversions14d

integer

Total number of attributed conversion events occurring within 14 days of ad click or view

viewattributedsales14d

numeric

Total number of attributed sales occurring within 14 days of ad click or view

viewattributedunitsordered14d

integer

Total number of attributed units ordered occurring within 14 days of ad click or view

For details on data availability and refresh schedule, please click .

For details on data availability and refresh schedule, please click .

For details on data availability and refresh schedule, please click .

For details on data availability and refresh schedule, please click .

For details on data availability and refresh schedule, please click .

For details on data availability and refresh schedule, please click .

For details on data availability and refresh schedule, please click .

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