Meta Campaign Reports
Campaign
Table Name: meta_source_data.campaign
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
campaign_name
String
Name for this campaign
objective
String
Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective. Currently, with BRAND_AWARENESS objective, all creatives should be either only images or only videos, not mixed.
status
String
Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN_PAUSED.
effective_status
String
effective status for the campaigns
buying_type
String
Default value: AUCTION This field will help Facebook make optimizations to delivery, pricing, and limits. All ad sets in this campaign must match the buying type. Possible values are: AUCTION (default)
optimization_goal
String
optimization_goal
daily_budget
Numeric
Daily budget of this campaign. All adsets under this campaign will share this budget. You can either set budget at the campaign level or at the adset level, not both.
spend_cap
String
The maximum amount that can be spent by this Ad Account. When the amount is reached, all delivery stops. A value of 0 means no spending-cap. Setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in basic unit of the currency, for example 'cents' for USD.
billing_event
String
billing_event
bid_strategy
String
Choose bid strategy for this campaign to suit your specific business goals. Each strategy has tradeoffs and may be available for certain optimization_goals: LOWEST_COST_WITHOUT_CAP: Designed to get the most results for your budget based on your ad set optimization_goal without limiting your bid amount. This is the best strategy if you care most about cost efficiency. However with this strategy it may be harder to get stable average costs as you spend. This strategy is also known as automatic bidding. Learn more in Ads Help Center, About bid strategies: Lowest cost. LOWEST_COST_WITH_BID_CAP: Designed to get the most results for your budget based on your ad set optimization_goal while limiting actual bid to your specified amount. With a bid cap you have more control over your cost per actual optimization event. However if you set a limit which is too low you may get less ads delivery. If you select this, you must provide a bid cap in the bid_amount field for each ad set in this ad campaign. Note: during creation this is the default bid strategy if you don't specify. This strategy is also known as manual maximum-cost bidding. Learn more in Ads Help Center, About bid strategies: Lowest cost. Notes: If you do not enable campaign budget optimization, you should set bid_strategy at ad set level. TARGET_COST bidding strategy has been deprecated with Marketing API v9.
lifetime_budget
Numeric
Lifetime budget of this campaign. All adsets under this campaign will share this budget. You can either set budget at the campaign level or at the adset level, not both.
start_time
Timestamp
start_time
stop_time
Timestamp
stop_time
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
Campaign Report
Table Name: meta_source_data.campaign_report
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
objective
String
Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective. Currently, with BRAND_AWARENESS objective, all creatives should be either only images or only videos, not mixed.
impressions
Integer
The number of times your ads were on screen.
reach
Integer
The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated.
frequency
Numeric
The average number of times each person saw your ad. This metric is estimated
clicks
Integer
clicks
unique_clicks
Integer
unique_clicks
inline_link_clicks
Integer
The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
click_through_rate
Numeric
The percentage of times Accounts Center accounts saw your ad and performed a click (all).
unique_click_through_rate
Numeric
The average cost for each click (all).
cost_per_click
Numeric
The average cost for 1,000 impressions.
cost_per_thousand_impressions
Numeric
The average cost to reach 1,000 Accounts Center accounts. This metric is estimated.
cost_per_thousand_accounts_reach
Numeric
The average cost for each unique click (all). This metric is estimated.
spend
Numeric
The average cost of each inline link click.
conversions
Integer
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
conversion_values
Numeric
conversions
cost_per_unique_click
Numeric
cost per conversions
cost_per_inline_link_click
Numeric
The average cost of each inline link click.
cost_per_conversion
Numeric
cost_per_conversion
quality_ranking
String
quality_ranking
engagement_rate_ranking
String
engagement_rate_ranking
conversion_rate_ranking
String
conversion_rate_ranking
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
download_date
Date
Download Date
Campaign Report Action Values
Table Name: meta_source_data.campaign_report_action_values
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Actions
Table Name: meta_source_data.campaign_report_actions
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Conversion Values
Table Name: meta_source_data.campaign_report_conversion_values
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Conversions
Table Name: meta_source_data.campaign_report_conversions
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Cost Per Action Type
Table Name: meta_source_data.campaign_report_cost_per_action_type
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Cost Per Conversion
Table Name: meta_source_data.campaign_report_cost_per_conversion
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Integer
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Integer
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Integer
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Integer
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Integer
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Integer
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Integer
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Integer
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Integer
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Integer
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Integer
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Integer
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Integer
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Integer
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Integer
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Integer
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Integer
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Integer
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Integer
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Integer
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Integer
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Integer
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Integer
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Integer
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Integer
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Integer
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Integer
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Integer
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Integer
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Integer
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Integer
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Integer
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Integer
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Integer
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Integer
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Integer
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Integer
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Integer
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Integer
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Integer
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Integer
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Integer
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Integer
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Integer
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Integer
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Integer
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Integer
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Integer
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Integer
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Integer
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Integer
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Integer
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Integer
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Integer
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Integer
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Integer
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Integer
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Integer
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Integer
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Integer
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Integer
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Integer
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Integer
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Integer
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Integer
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Integer
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Integer
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Integer
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Integer
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Integer
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Integer
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Integer
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Integer
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Integer
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Integer
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Integer
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Integer
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Integer
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Integer
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Integer
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Integer
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Integer
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Integer
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Integer
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Integer
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Integer
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Integer
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Integer
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Integer
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Integer
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Integer
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Integer
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Integer
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Integer
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Integer
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Integer
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Integer
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Integer
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Integer
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Integer
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Integer
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Integer
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Integer
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Integer
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Integer
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Integer
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Integer
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Integer
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Integer
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Integer
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Integer
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Integer
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Integer
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Integer
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Integer
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Integer
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Integer
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Integer
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Integer
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Integer
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Integer
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Integer
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Integer
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Integer
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Integer
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Integer
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Integer
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Integer
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Integer
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Integer
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Integer
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Integer
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Integer
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Integer
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Integer
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Integer
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Integer
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Integer
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Integer
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Integer
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Integer
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Integer
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Integer
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Integer
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Integer
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Integer
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Integer
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Integer
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Integer
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Integer
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Integer
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Integer
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Integer
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Integer
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Integer
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Integer
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Integer
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Integer
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Integer
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Integer
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Integer
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Integer
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Integer
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Integer
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Integer
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Integer
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Integer
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Integer
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Integer
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Integer
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Integer
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Integer
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Integer
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Integer
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Integer
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Integer
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Integer
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Integer
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Integer
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Integer
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Integer
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Integer
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Integer
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Integer
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Integer
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Integer
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Integer
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Integer
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Integer
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Integer
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Integer
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Integer
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Integer
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Integer
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Integer
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Integer
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Integer
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Integer
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Integer
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Integer
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Integer
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Integer
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Integer
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Integer
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Integer
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Integer
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Integer
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Integer
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Integer
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Integer
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Integer
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Integer
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Integer
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Integer
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Integer
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Integer
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Integer
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Integer
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Integer
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Integer
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Integer
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Integer
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Integer
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Integer
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Integer
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Integer
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Integer
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Integer
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Integer
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Integer
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Purchase Roas
Table Name: meta_source_data.campaign_report_purchase_roas
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Video 30 Seconds watched actions
Table Name: meta_source_data.campaign_report_video_30_sec_watched_actions
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Integer
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Integer
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Integer
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Integer
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Integer
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Integer
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Integer
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Integer
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Integer
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Integer
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Integer
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Integer
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Integer
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Integer
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Integer
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Integer
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Integer
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Integer
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Integer
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Integer
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Integer
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Integer
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Integer
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Integer
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Integer
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Integer
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Integer
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Integer
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Integer
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Integer
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Integer
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Integer
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Integer
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Integer
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Integer
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Integer
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Integer
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Integer
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Integer
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Integer
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Integer
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Integer
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Integer
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Integer
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Integer
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Integer
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Integer
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Integer
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Integer
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Integer
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Integer
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Integer
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Integer
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Integer
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Integer
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Integer
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Integer
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Integer
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Integer
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Integer
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Integer
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Integer
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Integer
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Integer
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Integer
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Integer
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Integer
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Integer
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Integer
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Integer
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Integer
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Integer
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Integer
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Integer
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Integer
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Integer
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Integer
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Integer
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Integer
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Integer
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Integer
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Integer
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Integer
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Integer
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Integer
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Integer
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Integer
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Integer
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Integer
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Integer
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Integer
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Integer
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Integer
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Integer
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Integer
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Integer
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Integer
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Integer
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Integer
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Integer
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Integer
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Integer
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Integer
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Integer
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Integer
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Integer
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Integer
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Integer
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Integer
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Integer
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Integer
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Integer
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Integer
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Integer
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Integer
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Integer
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Integer
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Integer
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Integer
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Integer
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Integer
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Integer
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Integer
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Integer
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Integer
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Integer
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Integer
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Integer
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Integer
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Integer
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Integer
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Integer
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Integer
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Integer
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Integer
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Integer
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Integer
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Integer
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Integer
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Integer
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Integer
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Integer
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Integer
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Integer
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Integer
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Integer
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Integer
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Integer
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Integer
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Integer
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Integer
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Integer
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Integer
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Integer
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Integer
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Integer
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Integer
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Integer
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Integer
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Integer
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Integer
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Integer
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Integer
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Integer
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Integer
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Integer
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Integer
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Integer
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Integer
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Integer
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Integer
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Integer
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Integer
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Integer
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Integer
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Integer
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Integer
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Integer
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Integer
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Integer
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Integer
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Integer
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Integer
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Integer
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Integer
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Integer
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Integer
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Integer
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Integer
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Integer
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Integer
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Integer
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Integer
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Integer
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Integer
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Integer
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Integer
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Integer
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Integer
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Integer
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Integer
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Integer
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Integer
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Integer
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Integer
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Integer
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Integer
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Integer
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Integer
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Integer
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Integer
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Integer
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Integer
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Integer
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Integer
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Integer
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Integer
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Integer
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Integer
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Integer
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Integer
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Integer
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Integer
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Integer
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Integer
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Integer
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Integer
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Integer
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Integer
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Integer
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Video Avg Time watched actions
Table Name: meta_source_data.campaign_report_video_avg_time_watched_actions
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Report Website Purchase Roas
Table Name: meta_source_data.campaign_report_website_purchase_roas
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
Campaign ID
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Campaign Special Ad Categories
Table Name: meta_source_data.campaign_special_ad_categories
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
Campaign ID
special_ad_category
String
Special Ad Category
download_date
Date
Download Date
Last updated
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