Meta Ad Reports
Ad
Table Name: meta_source_data.ad
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
ad_id
String
AD Id
adset_id
String
Adset Id
campaign_id
String
Campaign ID
ad_name
String
Name of the ad.
status
String
Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN_PAUSED.
configured_status
String
The configured status of the ad
effective_status
String
effective status for the campaigns
creative
String
This field is required for create. The ID or creative spec of the ad creative to be used by this ad. You can read more about creatives here. You may supply the ID within an object as follows: {"creative_id": <CREATIVE_ID>} or creative spec as follow: {"creative": {\"name\": \"<NAME>\", \"object_story_spec\": <SPEC>}}
tracking_specs
Super
With Tracking Specs, you log actions taken by people on your ad
bid_amount
Numeric
Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The target cost used in a target cost bid strategy lets Facebook bid to meet your target on average and keep costs stable as you spend. If an ad level bid_amount is specified, updating this value will overwrite the previous ad level bid. Unless you are using Reach and Frequency, bid_amount is required if bid_strategy is set to LOWEST_COST_WITH_BID_CAP or COST_CAP. The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. The bid amount for ads with IMPRESSION or REACH as billing_event is per 1,000 occurrences, and has to be at least 2 US cents or more. For ads with other billing_events, the bid amount is for each occurrence, and has a minimum value 1 US cents. The minimum bid amounts of other currencies are of similar value to the US Dollar values provided.
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
Ad Labels
Table Name: meta_source_data.ad_adlabels
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
ad_id
String
AD Id
adlabel_id
String
adlabel_id
adlabel_name
String
AdLabel name
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
Ad Report
Table Name: meta_source_data.ad_report
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
ad_id
String
AD Id
adset_id
String
Adset Id
campaign_id
String
Campaign ID
report_date
Date
Report Date
impressions
Integer
The number of times your ads were on screen.
reach
Integer
The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated.
frequency
Numeric
The average number of times each person saw your ad. This metric is estimated
clicks
Integer
clicks
unique_clicks
Integer
unique_clicks
inline_link_clicks
Integer
The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
click_through_rate
Numeric
The percentage of times Accounts Center accounts saw your ad and performed a click (all).
unique_click_through_rate
Numeric
The percentage of unique users who saw your ad and clicked on it at least once
cost_per_click
Numeric
The average cost for each click (all).
cost_per_thousand_impressions
Numeric
The average cost for 1,000 impressions.
cost_per_thousand_accounts_reach
Numeric
The average cost to reach 1,000 Accounts Center accounts. This metric is estimated.
cost_per_unique_click
Numeric
The average cost for each unique click (all). This metric is estimated.
cost_per_inline_link_click
Numeric
The average cost of each inline link click.
cost_per_conversion
Numeric
cost per conversions
spend
Numeric
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
conversions
Integer
conversions
quality_ranking
String
quality_ranking
engagement_rate_ranking
String
engagement_rate_ranking
conversion_rate_ranking
String
conversion_rate_ranking
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
download_date
Date
Download Date
Ad Report Action Values
Table Name: meta_source_data.ad_report_action_values
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign id
adset_id
String
Adset Id
ad_id
String
Ad Id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Report Actions
Table Name: meta_source_data.ad_report_actions
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
Campaign Id
adset_id
String
Adset Id
ad_id
String
Ad Id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Report Conversion Values
Table Name: meta_source_data.ad_report_conversion_values
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
adset_id
String
adset_id
ad_id
String
ad_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Report Conversions
Table Name: meta_source_data.ad_report_conversions
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
adset_id
String
adset_id
ad_id
String
ad_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Report Cost Per Action Type
Table Name: meta_source_data.ad_report_cost_per_action_type
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
adset_id
String
adset_id
ad_id
String
ad_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Report Cost Per Conversion
Table Name: meta_source_data.ad_report_cost_per_conversion
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
adset_id
String
adset_id
ad_id
String
ad_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Integer
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Integer
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Integer
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Integer
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Integer
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Integer
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Integer
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Integer
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Integer
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Integer
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Integer
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Integer
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Integer
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Integer
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Integer
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Integer
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Integer
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Integer
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Integer
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Integer
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Integer
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Integer
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Integer
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Integer
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Integer
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Integer
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Integer
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Integer
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Integer
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Integer
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Integer
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Integer
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Integer
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Integer
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Integer
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Integer
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Integer
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Integer
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Integer
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Integer
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Integer
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Integer
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Integer
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Integer
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Integer
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Integer
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Integer
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Integer
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Integer
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Integer
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Integer
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Integer
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Integer
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Integer
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Integer
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Integer
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Integer
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Integer
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Integer
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Integer
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Integer
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Integer
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Integer
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Integer
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Integer
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Integer
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Integer
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Integer
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Integer
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Integer
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Integer
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Integer
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Integer
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Integer
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Integer
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Integer
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Integer
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Integer
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Integer
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Integer
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Integer
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Integer
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Integer
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Integer
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Integer
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Integer
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Integer
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Integer
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Integer
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Integer
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Integer
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Integer
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Integer
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Integer
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Integer
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Integer
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Integer
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Integer
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Integer
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Integer
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Integer
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Integer
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Integer
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Integer
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Integer
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Integer
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Integer
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Integer
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Integer
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Integer
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Integer
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Integer
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Integer
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Integer
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Integer
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Integer
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Integer
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Integer
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Integer
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Integer
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Integer
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Integer
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Integer
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Integer
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Integer
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Integer
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Integer
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Integer
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Integer
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Integer
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Integer
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Integer
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Integer
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Integer
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Integer
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Integer
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Integer
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Integer
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Integer
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Integer
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Integer
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Integer
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Integer
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Integer
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Integer
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Integer
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Integer
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Integer
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Integer
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Integer
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Integer
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Integer
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Integer
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Integer
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Integer
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Integer
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Integer
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Integer
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Integer
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Integer
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Integer
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Integer
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Integer
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Integer
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Integer
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Integer
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Integer
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Integer
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Integer
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Integer
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Integer
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Integer
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Integer
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Integer
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Integer
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Integer
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Integer
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Integer
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Integer
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Integer
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Integer
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Integer
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Integer
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Integer
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Integer
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Integer
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Integer
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Integer
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Integer
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Integer
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Integer
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Integer
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Integer
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Integer
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Integer
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Integer
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Integer
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Integer
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Integer
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Integer
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Integer
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Integer
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Integer
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Integer
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Integer
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Integer
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Integer
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Integer
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Integer
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Integer
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Integer
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Integer
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Integer
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Integer
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Integer
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Integer
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Integer
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Integer
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Integer
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Integer
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Integer
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Integer
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Integer
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Integer
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Integer
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Integer
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Integer
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Integer
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Integer
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Integer
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Report Purchase Roas
Table Name: meta_source_data.ad_report_purchase_roas
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
campaign_id
String
campaign_id
adset_id
String
adset_id
ad_id
String
ad_id
report_date
Date
Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click
Numeric
Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click
Numeric
Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click
Numeric
Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click
Numeric
Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click
Numeric
Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click
Numeric
Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click
Numeric
Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click
Numeric
Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click
Numeric
Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click
Numeric
Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click
Numeric
Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click
Numeric
Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click
Numeric
Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click
Numeric
Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click
Numeric
Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click
Numeric
Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click
Numeric
Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click
Numeric
Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click
Numeric
Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click
Numeric
Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click
Numeric
Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click
Numeric
Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click
Numeric
App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click
Numeric
App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click
Numeric
App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click
Numeric
App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click
Numeric
Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click
Numeric
Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click
Numeric
Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click
Numeric
Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click
Numeric
Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click
Numeric
Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click
Numeric
Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click
Numeric
Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click
Numeric
Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click
Numeric
Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click
Numeric
Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click
Numeric
Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click
Numeric
Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click
Numeric
Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click
Numeric
Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click
Numeric
Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click
Numeric
3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click
Numeric
3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click
Numeric
Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click
Numeric
Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click
Numeric
Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click
Numeric
Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click
Numeric
Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click
Numeric
Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click
Numeric
Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click
Numeric
Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click
Numeric
Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click
Numeric
Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click
Numeric
In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click
Numeric
In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click
Numeric
Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click
Numeric
Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click
Numeric
Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click
Numeric
Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click
Numeric
Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click
Numeric
Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click
Numeric
Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click
Numeric
Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click
Numeric
Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click
Numeric
Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click
Numeric
Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click
Numeric
leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click
Numeric
leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click
Numeric
purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click
Numeric
purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click
Numeric
searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click
Numeric
searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click
Numeric
views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click
Numeric
views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click
Numeric
On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click
Numeric
Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click
Numeric
Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click
Numeric
New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click
Numeric
New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click
Numeric
Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click
Numeric
Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click
Numeric
Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click
Numeric
On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click
Numeric
Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click
Numeric
Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click
Numeric
Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click
Numeric
Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click
Numeric
Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click
Numeric
Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click
Numeric
Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click
Numeric
Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click
Numeric
Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click
Numeric
Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click
Numeric
Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click
Numeric
Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click
Numeric
Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click
Numeric
Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click
Numeric
Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click
Numeric
Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click
Numeric
Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click
Numeric
Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click
Numeric
Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click
Numeric
On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click
Numeric
On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click
Numeric
Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click
Numeric
Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click
Numeric
Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click
Numeric
Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click
Numeric
Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click
Numeric
Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click
Numeric
Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click
Numeric
Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click
Numeric
Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click
Numeric
Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click
Numeric
Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click
Numeric
Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click
Numeric
Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click
Numeric
Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click
Numeric
Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click
Numeric
Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click
Numeric
Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click
Numeric
Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click
Numeric
Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click
Numeric
Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click
Numeric
Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click
Numeric
Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click
Numeric
Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click
Numeric
Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click
Numeric
Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click
Numeric
Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click
Numeric
Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click
Numeric
Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click
Numeric
Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click
Numeric
On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click
Numeric
Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click
Numeric
Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click
Numeric
Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click
Numeric
Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click
Numeric
Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click
Numeric
Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click
Numeric
Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click
Numeric
Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click
Numeric
Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click
Numeric
Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click
Numeric
Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click
Numeric
Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click
Numeric
Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click
Numeric
Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click
Numeric
Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click
Numeric
Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click
Numeric
Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click
Numeric
20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click
Numeric
60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click
Numeric
Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click
Numeric
Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click
Numeric
Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click
Numeric
Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click
Numeric
All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click
Numeric
All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click
Numeric
On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click
Numeric
App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click
Numeric
App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click
Numeric
Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click
Numeric
Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click
Numeric
Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click
Numeric
Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click
Numeric
Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click
Numeric
Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click
Numeric
Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click
Numeric
Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click
Numeric
Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click
Numeric
Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click
Numeric
App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click
Numeric
App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click
Numeric
Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click
Numeric
Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click
Numeric
Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click
Numeric
Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click
Numeric
Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click
Numeric
Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click
Numeric
Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date
Date
Download Date
Ad Creative
Table Name: meta_source_data.adcreative
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
adcreative_id
String
adcreative_id
adcreative_name
String
Name of this ad creative as seen in the ad account's library.
status
String
Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN_PAUSED.
body
String
The body of the ad.
title
String
Title for a Page Likes ad, which appears in the right-hand column on Facebook.
image_url
String
URL for the image in this ad creative. Do not use image URLs returned by Facebook. Instead you should host the image on your own servers. Facebook saves the image from your URL to your ad account's image library. Images cannot exceed 8 MB. You must also provide one of these three fields: image_file, image_hash, or image_url.
video_id
String
video_id
thumbnail_url
String
URL for a thumbnail image for this ad creative. You can provide dimensions for this with thumbnail_width and thumbnail_height
object_story_spec
Super
object_story_spec
call_to_action_type
String
This field promotes an onsite or offsite action.
call_to_action_link
String
call_to_action_link
effective_object_story_id
String
effective_object_story_id
object_story_id
String
object_story_id
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
Ad Image
Table Name: meta_source_data.adimage
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
adimage_id
String
The ID of the image.
adimage_name
String
The filename of the image. The maximum length of this string is 100 characters.
hash
String
The hash which uniquely identifies the image.
url
String
A temporary URL which the image can be retrieved at. Do not use this URL in ad creative creation.
url_128
String
A temporary URL pointing to a version of the image resized to fit within a 128x128 pixel box
permalink_url
String
A permanent URL of the image to use in story creatives.
width
Integer
The width of the image.
height
Integer
The height of the image.
original_width
Integer
The width of the image that was originally uploaded.
original_height
Integer
The height of the image that was originally uploaded.
status
String
Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN_PAUSED.
is_associated_creatives_in_adgroups
Boolean
is_associated_creatives_in_adgroups
created_time
Timestamp
The time the account was created in ISO 8601 format.
updated_time
Timestamp
updated_time
Ad Image Creatives
Table Name: meta_source_data.adimage_creatives
account_id
Integer
Intenwise Account ID
account_name
String
Display Name of the account
adimage_id
String
The ID of the image.
adcreative_id
String
adcreative_id
Last updated
Was this helpful?