# Meta Ad Reports

### Ad

​Table Name: meta\_source\_data.ad

<table><thead><tr><th width="379">Column Name</th><th width="174">Data type</th><th width="446">Description</th></tr></thead><tbody><tr><td>account_id</td><td>Integer</td><td>Intenwise Account ID</td></tr><tr><td>account_name</td><td>String</td><td>Display Name of the account</td></tr><tr><td>ad_id</td><td>String</td><td>AD Id</td></tr><tr><td>adset_id</td><td>String</td><td>Adset Id</td></tr><tr><td>campaign_id</td><td>String</td><td>Campaign ID</td></tr><tr><td>ad_name</td><td>String</td><td>Name of the ad.</td></tr><tr><td>status</td><td>String</td><td>Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN_PAUSED.</td></tr><tr><td>configured_status</td><td>String</td><td>The configured status of the ad</td></tr><tr><td>effective_status</td><td>String</td><td>effective status for the campaigns</td></tr><tr><td>creative</td><td>String</td><td>This field is required for create. The ID or creative spec of the ad creative to be used by this ad. You can read more about creatives here. You may supply the ID within an object as follows:<br><br><br><br>{"creative_id": &#x3C;CREATIVE_ID>}<br><br>or creative spec as follow:<br><br><br><br>{"creative": {\"name\": \"&#x3C;NAME>\", \"object_story_spec\": &#x3C;SPEC>}}</td></tr><tr><td>tracking_specs</td><td>Super</td><td>With Tracking Specs, you log actions taken by people on your ad</td></tr><tr><td>bid_amount</td><td>Numeric</td><td>Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The target cost used in a target cost bid strategy lets Facebook bid to meet your target on average and keep costs stable as you spend. If an ad level bid_amount is specified, updating this value will overwrite the previous ad level bid. Unless you are using Reach and Frequency, bid_amount is required if bid_strategy is set to LOWEST_COST_WITH_BID_CAP or COST_CAP.<br><br>The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. The bid amount for ads with IMPRESSION or REACH as billing_event is per 1,000 occurrences, and has to be at least 2 US cents or more. For ads with other billing_events, the bid amount is for each occurrence, and has a minimum value 1 US cents. The minimum bid amounts of other currencies are of similar value to the US Dollar values provided.</td></tr><tr><td>created_time</td><td>Timestamp</td><td>The time the account was created in ISO 8601 format.</td></tr><tr><td>updated_time</td><td>Timestamp</td><td>updated_time</td></tr></tbody></table>

### Ad Labels

​Table Name: meta\_source\_data.ad\_adlabels

| Column Name   | Data type | Description                                          |
| ------------- | --------- | ---------------------------------------------------- |
| account\_id   | Integer   | Intenwise Account ID                                 |
| account\_name | String    | Display Name of the account                          |
| ad\_id        | String    | AD Id                                                |
| adlabel\_id   | String    | adlabel\_id                                          |
| adlabel\_name | String    | AdLabel name                                         |
| created\_time | Timestamp | The time the account was created in ISO 8601 format. |
| updated\_time | Timestamp | updated\_time                                        |

### Ad Report

​Table Name: meta\_source\_data.ad\_report

| Column Name                          | Data type | Description                                                                                                                                                                                                               |
| ------------------------------------ | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                          | Integer   | Intenwise Account ID                                                                                                                                                                                                      |
| account\_name                        | String    | Display Name of the account                                                                                                                                                                                               |
| ad\_id                               | String    | AD Id                                                                                                                                                                                                                     |
| adset\_id                            | String    | Adset Id                                                                                                                                                                                                                  |
| campaign\_id                         | String    | Campaign ID                                                                                                                                                                                                               |
| report\_date                         | Date      | Report Date                                                                                                                                                                                                               |
| impressions                          | Integer   | The number of times your ads were on screen.                                                                                                                                                                              |
| reach                                | Integer   | The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated. |
| frequency                            | Numeric   | The average number of times each person saw your ad. This metric is estimated                                                                                                                                             |
| clicks                               | Integer   | clicks                                                                                                                                                                                                                    |
| unique\_clicks                       | Integer   | unique\_clicks                                                                                                                                                                                                            |
| inline\_link\_clicks                 | Integer   | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.                                                  |
| click\_through\_rate                 | Numeric   | The percentage of times Accounts Center accounts saw your ad and performed a click (all).                                                                                                                                 |
| unique\_click\_through\_rate         | Numeric   | The percentage of unique users who saw your ad and clicked on it at least once                                                                                                                                            |
| cost\_per\_click                     | Numeric   | The average cost for each click (all).                                                                                                                                                                                    |
| cost\_per\_thousand\_impressions     | Numeric   | The average cost for 1,000 impressions.                                                                                                                                                                                   |
| cost\_per\_thousand\_accounts\_reach | Numeric   | The average cost to reach 1,000 Accounts Center accounts. This metric is estimated.                                                                                                                                       |
| cost\_per\_unique\_click             | Numeric   | The average cost for each unique click (all). This metric is estimated.                                                                                                                                                   |
| cost\_per\_inline\_link\_click       | Numeric   | The average cost of each inline link click.                                                                                                                                                                               |
| cost\_per\_conversion                | Numeric   | cost per conversions                                                                                                                                                                                                      |
| spend                                | Numeric   | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.                                                                                            |
| conversions                          | Integer   | conversions                                                                                                                                                                                                               |
| quality\_ranking                     | String    | quality\_ranking                                                                                                                                                                                                          |
| engagement\_rate\_ranking            | String    | engagement\_rate\_ranking                                                                                                                                                                                                 |
| conversion\_rate\_ranking            | String    | conversion\_rate\_ranking                                                                                                                                                                                                 |
| created\_time                        | Timestamp | The time the account was created in ISO 8601 format.                                                                                                                                                                      |
| updated\_time                        | Timestamp | updated\_time                                                                                                                                                                                                             |
| download\_date                       | Date      | Download Date                                                                                                                                                                                                             |

### Ad Report Action Values

​Table Name: meta\_source\_data.ad\_report\_action\_values

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | campaign id                                                                                                                     |
| adset\_id                                                           | String    | Adset Id                                                                                                                        |
| ad\_id                                                              | String    | Ad Id                                                                                                                           |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Numeric   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Numeric   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Numeric   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Numeric   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Numeric   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Numeric   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Numeric   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Numeric   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Numeric   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Numeric   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Numeric   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Numeric   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Numeric   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Numeric   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Numeric   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Numeric   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Numeric   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Numeric   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Numeric   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Numeric   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Numeric   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Numeric   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Report Actions

​Table Name: meta\_source\_data.ad\_report\_actions

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | Campaign Id                                                                                                                     |
| adset\_id                                                           | String    | Adset Id                                                                                                                        |
| ad\_id                                                              | String    | Ad Id                                                                                                                           |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Numeric   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Numeric   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Numeric   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Numeric   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Numeric   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Numeric   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Numeric   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Numeric   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Numeric   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Numeric   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Numeric   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Numeric   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Numeric   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Numeric   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Numeric   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Numeric   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Numeric   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Numeric   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Numeric   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Numeric   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Numeric   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Numeric   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Report Conversion Values

​Table Name: meta\_source\_data.ad\_report\_conversion\_values

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | campaign\_id                                                                                                                    |
| adset\_id                                                           | String    | adset\_id                                                                                                                       |
| ad\_id                                                              | String    | ad\_id                                                                                                                          |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Numeric   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Numeric   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Numeric   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Numeric   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Numeric   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Numeric   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Numeric   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Numeric   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Numeric   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Numeric   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Numeric   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Numeric   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Numeric   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Numeric   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Numeric   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Numeric   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Numeric   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Numeric   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Numeric   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Numeric   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Numeric   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Numeric   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Report Conversions

​Table Name: meta\_source\_data.ad\_report\_conversions

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | campaign\_id                                                                                                                    |
| adset\_id                                                           | String    | adset\_id                                                                                                                       |
| ad\_id                                                              | String    | ad\_id                                                                                                                          |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Numeric   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Numeric   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Numeric   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Numeric   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Numeric   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Numeric   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Numeric   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Numeric   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Numeric   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Numeric   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Numeric   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Numeric   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Numeric   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Numeric   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Numeric   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Numeric   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Numeric   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Numeric   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Numeric   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Numeric   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Numeric   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Numeric   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Report Cost Per Action Type

​Table Name: meta\_source\_data.ad\_report\_cost\_per\_action\_type

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | campaign\_id                                                                                                                    |
| adset\_id                                                           | String    | adset\_id                                                                                                                       |
| ad\_id                                                              | String    | ad\_id                                                                                                                          |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Numeric   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Numeric   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Numeric   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Numeric   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Numeric   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Numeric   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Numeric   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Numeric   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Numeric   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Numeric   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Numeric   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Numeric   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Numeric   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Numeric   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Numeric   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Numeric   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Numeric   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Numeric   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Numeric   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Numeric   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Numeric   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Numeric   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Report Cost Per Conversion

​Table Name: meta\_source\_data.ad\_report\_cost\_per\_conversion

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | campaign\_id                                                                                                                    |
| adset\_id                                                           | String    | adset\_id                                                                                                                       |
| ad\_id                                                              | String    | ad\_id                                                                                                                          |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Integer   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Integer   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Integer   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Integer   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Integer   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Integer   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Integer   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Integer   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Integer   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Integer   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Integer   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Integer   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Integer   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Integer   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Integer   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Integer   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Integer   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Integer   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Integer   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Integer   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Integer   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Integer   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Integer   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Integer   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Integer   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Integer   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Integer   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Integer   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Integer   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Integer   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Integer   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Integer   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Integer   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Integer   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Integer   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Integer   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Integer   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Integer   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Integer   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Integer   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Integer   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Integer   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Integer   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Integer   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Integer   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Integer   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Integer   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Integer   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Integer   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Integer   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Integer   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Integer   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Integer   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Integer   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Integer   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Integer   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Integer   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Integer   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Integer   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Integer   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Integer   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Integer   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Integer   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Integer   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Integer   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Integer   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Integer   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Integer   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Integer   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Integer   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Integer   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Integer   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Integer   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Integer   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Integer   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Integer   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Integer   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Integer   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Integer   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Integer   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Integer   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Integer   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Integer   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Integer   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Integer   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Integer   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Integer   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Integer   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Integer   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Integer   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Integer   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Integer   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Integer   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Integer   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Integer   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Integer   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Integer   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Integer   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Integer   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Integer   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Integer   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Integer   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Integer   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Integer   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Integer   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Integer   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Integer   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Integer   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Integer   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Integer   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Integer   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Integer   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Integer   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Integer   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Integer   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Integer   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Integer   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Integer   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Integer   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Integer   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Integer   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Integer   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Integer   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Integer   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Integer   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Integer   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Integer   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Integer   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Integer   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Integer   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Integer   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Integer   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Integer   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Integer   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Integer   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Integer   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Integer   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Integer   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Integer   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Integer   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Integer   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Integer   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Integer   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Integer   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Integer   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Integer   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Integer   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Integer   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Integer   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Integer   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Integer   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Integer   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Integer   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Integer   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Integer   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Integer   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Integer   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Integer   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Integer   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Integer   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Integer   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Integer   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Integer   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Integer   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Integer   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Integer   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Integer   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Integer   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Integer   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Integer   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Integer   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Integer   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Integer   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Integer   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Integer   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Integer   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Integer   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Integer   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Integer   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Integer   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Integer   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Integer   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Integer   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Integer   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Integer   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Integer   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Integer   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Integer   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Integer   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Integer   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Integer   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Integer   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Integer   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Integer   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Integer   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Integer   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Integer   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Integer   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Integer   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Integer   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Integer   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Integer   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Integer   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Integer   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Integer   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Integer   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Integer   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Integer   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Integer   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Integer   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Integer   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Integer   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Integer   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Integer   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Integer   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Integer   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Integer   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Integer   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Integer   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Integer   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Integer   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Integer   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Integer   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Integer   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Integer   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Integer   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Integer   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Integer   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Integer   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Integer   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Report Purchase Roas

​Table Name: meta\_source\_data.ad\_report\_purchase\_roas

| Column Name                                                         | Data type | Description                                                                                                                     |
| ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                                                         | Integer   | Intenwise Account ID                                                                                                            |
| account\_name                                                       | String    | Display Name of the account                                                                                                     |
| campaign\_id                                                        | String    | campaign\_id                                                                                                                    |
| adset\_id                                                           | String    | adset\_id                                                                                                                       |
| ad\_id                                                              | String    | ad\_id                                                                                                                          |
| report\_date                                                        | Date      | Report Date                                                                                                                     |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click    | Numeric   | Mobile App Feature Unlocks. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "1 day after   clicking the ad".                                          |
| app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click            | Numeric   | Mobile App Starts. Metric value of attribution window "7 days after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "1   day after clicking the ad".                                 |
| app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click       | Numeric   | Mobile App Payment Details. Metric value of attribution window "7   days after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click            | Numeric   | Mobile App Adds To Cart. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "1   day after clicking the ad".                                |
| app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click        | Numeric   | Mobile App Adds to Wishlist. Metric value of attribution window "7   days after clicking the ad".                               |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click   | Numeric   | Mobile App Registrations. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click            | Numeric   | Mobile App Content Views. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click      | Numeric   | Mobile App Checkouts. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "1 day   after clicking the ad".                                    |
| app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click          | Numeric   | Mobile App Achievements. Metric value of attribution window "7 days   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_purchase\_1d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "1 day   after clicking the ad".                                       |
| app\_custom\_event\_fb\_mobile\_purchase\_7d\_click                 | Numeric   | Mobile App Purchases. Metric value of attribution window "7 days   after clicking the ad".                                      |
| app\_custom\_event\_fb\_mobile\_rate\_1d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_rate\_7d\_click                     | Numeric   | Mobile App Ratings. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_search\_1d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "1 day after   clicking the ad".                                         |
| app\_custom\_event\_fb\_mobile\_search\_7d\_click                   | Numeric   | Mobile App Searchs. Metric value of attribution window "7 days after   clicking the ad".                                        |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click           | Numeric   | Mobile App Credit Spends. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "1 day after clicking the ad".                            |
| app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click     | Numeric   | Mobile App Tutorial Completions. Metric value of attribution window   "7 days after clicking the ad".                           |
| app\_custom\_event\_other\_1d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| app\_custom\_event\_other\_7d\_click                                | Numeric   | Other Mobile App Actions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| app\_install\_1d\_click                                             | Numeric   | App Installs. Metric value of attribution window "1 day after   clicking the ad".                                               |
| app\_install\_7d\_click                                             | Numeric   | App Installs. Metric value of attribution window "7 days after   clicking the ad".                                              |
| app\_use\_1d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| app\_use\_7d\_click                                                 | Numeric   | App Uses. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| mobile\_app\_install\_1d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "1 day after   clicking the ad".                                        |
| mobile\_app\_install\_7d\_click                                     | Numeric   | Mobile App Installs. Metric value of attribution window "7 days   after clicking the ad".                                       |
| checkin\_1d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| checkin\_7d\_click                                                  | Numeric   | Check-ins. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| comment\_1d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "1 day after   clicking the ad".                                              |
| comment\_7d\_click                                                  | Numeric   | Post Comments. Metric value of attribution window "7 days after   clicking the ad".                                             |
| credit\_spent\_1d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "1 day after   clicking the ad".                                              |
| credit\_spent\_7d\_click                                            | Numeric   | Credit Spends. Metric value of attribution window "7 days after   clicking the ad".                                             |
| like\_1d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| like\_7d\_click                                                     | Numeric   | Page Likes. Metric value of attribution window "7 days after   clicking the ad".                                                |
| post\_1d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "1 day after   clicking the ad".                                                |
| post\_7d\_click                                                     | Numeric   | Post Shares. Metric value of attribution window "7 days after   clicking the ad".                                               |
| post\_reaction\_1d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "1 day after   clicking the ad".                                             |
| post\_reaction\_7d\_click                                           | Numeric   | Post Reactions. Metric value of attribution window "7 days after   clicking the ad".                                            |
| photo\_view\_1d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "1 day after   clicking the ad".                                           |
| photo\_view\_7d\_click                                              | Numeric   | Page Photo Views. Metric value of attribution window "7 days after   clicking the ad".                                          |
| video\_view\_1d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "1 day   after clicking the ad".                                       |
| video\_view\_7d\_click                                              | Numeric   | 3-Second Video Views. Metric value of attribution window "7 days   after clicking the ad".                                      |
| link\_click\_1d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "1 day after   clicking the ad".                                                |
| link\_click\_7d\_click                                              | Numeric   | Link Clicks. Metric value of attribution window "7 days after   clicking the ad".                                               |
| landing\_page\_view\_1d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "1 day after   clicking the ad".                                         |
| landing\_page\_view\_7d\_click                                      | Numeric   | Landing Page Views. Metric value of attribution window "7 days after   clicking the ad".                                        |
| outbound\_click\_1d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "1 day after   clicking the ad".                                            |
| outbound\_click\_7d\_click                                          | Numeric   | Outbound Clicks. Metric value of attribution window "7 days after   clicking the ad".                                           |
| rsvp\_1d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "1 day after   clicking the ad".                                            |
| rsvp\_7d\_click                                                     | Numeric   | Event Responses. Metric value of attribution window "7 days after   clicking the ad".                                           |
| games\_plays\_1d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| games\_plays\_7d\_click                                             | Numeric   | Game Plays. Metric value of attribution window "7 days after   clicking the ad".                                                |
| ad\_click\_mobile\_app\_1d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "1 day after   clicking the ad".                                           |
| ad\_click\_mobile\_app\_7d\_click                                   | Numeric   | In-App Ad Clicks. Metric value of attribution window "7 days after   clicking the ad".                                          |
| ad\_impression\_mobile\_app\_1d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| ad\_impression\_mobile\_app\_7d\_click                              | Numeric   | In-App Ad Impressions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "1 day after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click       | Numeric   | Adds Payment Info. Metric value of attribution window "7 days after   clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click            | Numeric   | Adds To Cart. Metric value of attribution window "7 days after   clicking the ad".                                              |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "1 day after   clicking the ad".                                           |
| offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click        | Numeric   | Adds To Wishlist. Metric value of attribution window "7 days after   clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click   | Numeric   | Completed Registration. Metric value of attribution window "1 day   after clicking the ad".                                     |
| offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click   | Numeric   | Completed Registration. Metric value of attribution window "7 days   after clicking the ad".                                    |
| offsite\_conversion\_fb\_pixel\_custom\_1d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "1 day after clicking the ad".              |
| offsite\_conversion\_fb\_pixel\_custom\_7d\_click                   | Numeric   | Custom pixel events defined by the advertiser. Metric value of   attribution window "7 days after clicking the ad".             |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click       | Numeric   | Initiates Checkout    Metric value of attribution window "1 day after clicking the ad".                                         |
| offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click       | Numeric   | Initiates Checkout Metric value of attribution window   "7 day after clicking the ad".                                          |
| offsite\_conversion\_fb\_pixel\_lead\_1d\_click                     | Numeric   | leads Metric value of   attribution window "1 day after clicking the ad".                                                       |
| offsite\_conversion\_fb\_pixel\_lead\_7d\_click                     | Numeric   | leads Metric value of attribution window "7 day after clicking the   ad".                                                       |
| offsite\_conversion\_fb\_pixel\_purchase\_1d\_click                 | Numeric   | purchases  Metric value of   attribution window "1 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_purchase\_7d\_click                 | Numeric   | purchases  Metric value of   attribution window "7 day after clicking the ad".                                                  |
| offsite\_conversion\_fb\_pixel\_search\_1d\_click                   | Numeric   | searchs  Metric value of   attribution window "1 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_search\_7d\_click                   | Numeric   | searchs  Metric value of   attribution window "7 day after clicking the ad".                                                    |
| offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click            | Numeric   | views content Metric value of attribution window "1 day after   clicking the ad".                                               |
| offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click            | Numeric   | views content Metric value of attribution window "7 day after   clicking the ad".                                               |
| onsite\_conversion\_flow\_complete\_1d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "1 day after clicking the ad".                           |
| onsite\_conversion\_flow\_complete\_7d\_click                       | Numeric   | On-Facebook Workflow Completions. Metric value of attribution window   "7 days after clicking the ad".                          |
| onsite\_conversion\_messaging\_block\_1d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_block\_7d\_click                     | Numeric   | Blocked Messaging Conversations. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "1 day after clicking the ad".                            |
| onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric   | Messaging Conversations Started. Metric value of attribution window   "7 days after clicking the ad".                           |
| onsite\_conversion\_messaging\_first\_reply\_1d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "1   day after clicking the ad".                                |
| onsite\_conversion\_messaging\_first\_reply\_7d\_click              | Numeric   | New Messaging Conversations. Metric value of attribution window "7   days after clicking the ad".                               |
| onsite\_conversion\_messaging\_user\_subscribed\_1d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                    |
| onsite\_conversion\_messaging\_user\_subscribed\_7d\_click          | Numeric   | Messaging Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                   |
| onsite\_conversion\_post\_save\_1d\_click                           | Numeric   | Post Saves. Metric value of attribution window "1 day after clicking   the ad".                                                 |
| onsite\_conversion\_post\_save\_7d\_click                           | Numeric   | Post Saves. Metric value of attribution window "7 days after   clicking the ad".                                                |
| onsite\_conversion\_purchase\_1d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_purchase\_7d\_click                             | Numeric   | On-Facebook Purchases. Metric value of attribution window "7 days   after clicking the ad".                                     |
| contact\_total\_1d\_click                                           | Numeric   | Contacts. Metric value of attribution window "1 day after clicking   the ad".                                                   |
| contact\_total\_7d\_click                                           | Numeric   | Contacts. Metric value of attribution window "7 days after clicking   the ad".                                                  |
| contact\_website\_1d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_website\_7d\_click                                         | Numeric   | Website Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| contact\_mobile\_app\_1d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "1 day after   clicking the ad".                                        |
| contact\_mobile\_app\_7d\_click                                     | Numeric   | Mobile App Contacts. Metric value of attribution window "7 days   after clicking the ad".                                       |
| contact\_offline\_1d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "1 day after   clicking the ad".                                           |
| contact\_offline\_7d\_click                                         | Numeric   | Offline Contacts. Metric value of attribution window "7 days after   clicking the ad".                                          |
| customize\_product\_total\_1d\_click                                | Numeric   | Products Customized. Metric value of attribution window "1 day after   clicking the ad".                                        |
| customize\_product\_total\_7d\_click                                | Numeric   | Products Customized. Metric value of attribution window "7 days   after clicking the ad".                                       |
| customize\_product\_website\_1d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_website\_7d\_click                              | Numeric   | Website Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| customize\_product\_mobile\_app\_1d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "1 day after clicking the ad".                             |
| customize\_product\_mobile\_app\_7d\_click                          | Numeric   | Mobile App Products Customized. Metric value of attribution window   "7 days after clicking the ad".                            |
| customize\_product\_offline\_1d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "1   day after clicking the ad".                                |
| customize\_product\_offline\_7d\_click                              | Numeric   | Offline Products Customized. Metric value of attribution window "7   days after clicking the ad".                               |
| donate\_total\_1d\_click                                            | Numeric   | Donations. Metric value of attribution window "1 day after clicking   the ad".                                                  |
| donate\_total\_7d\_click                                            | Numeric   | Donations. Metric value of attribution window "7 days after clicking   the ad".                                                 |
| donate\_website\_1d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_website\_7d\_click                                          | Numeric   | Website Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| donate\_on\_facebook\_1d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "1 day   after clicking the ad".                                      |
| donate\_on\_facebook\_7d\_click                                     | Numeric   | On Facebook Donations. Metric value of attribution window "7 days   after clicking the ad".                                     |
| donate\_mobile\_app\_1d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "1 day   after clicking the ad".                                       |
| donate\_mobile\_app\_7d\_click                                      | Numeric   | Mobile App Donations. Metric value of attribution window "7 days   after clicking the ad".                                      |
| donate\_offline\_1d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "1 day after   clicking the ad".                                          |
| donate\_offline\_7d\_click                                          | Numeric   | Offline Donations. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_total\_1d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "1 day after   clicking the ad".                                          |
| find\_location\_total\_7d\_click                                    | Numeric   | Location Searches. Metric value of attribution window "7 days after   clicking the ad".                                         |
| find\_location\_website\_1d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "1 day   after clicking the ad".                                  |
| find\_location\_website\_7d\_click                                  | Numeric   | Website Location Searches. Metric value of attribution window "7   days after clicking the ad".                                 |
| find\_location\_mobile\_app\_1d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "1   day after clicking the ad".                               |
| find\_location\_mobile\_app\_7d\_click                              | Numeric   | Mobile App Location Searches. Metric value of attribution window "7   days after clicking the ad".                              |
| find\_location\_offline\_1d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "1   day after clicking the ad".                              |
| find\_location\_offline\_7d\_click                                  | Numeric   | Offline App Location Searches. Metric value of attribution window "7   days after clicking the ad".                             |
| schedule\_total\_1d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "1 day   after clicking the ad".                                     |
| schedule\_total\_7d\_click                                          | Numeric   | Appointments Scheduled. Metric value of attribution window "7 days   after clicking the ad".                                    |
| schedule\_website\_1d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                             |
| schedule\_website\_7d\_click                                        | Numeric   | Website Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                            |
| schedule\_mobile\_app\_1d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                          |
| schedule\_mobile\_app\_7d\_click                                    | Numeric   | Mobile App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                         |
| schedule\_offline\_1d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "1 day after clicking the ad".                         |
| schedule\_offline\_7d\_click                                        | Numeric   | Offline App Appointments Scheduled. Metric value of attribution window   "7 days after clicking the ad".                        |
| start\_trial\_total\_1d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "1 day after   clicking the ad".                                             |
| start\_trial\_total\_7d\_click                                      | Numeric   | Trials Started. Metric value of attribution window "7 days after   clicking the ad".                                            |
| start\_trial\_website\_1d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_website\_7d\_click                                    | Numeric   | Website Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| start\_trial\_mobile\_app\_1d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                  |
| start\_trial\_mobile\_app\_7d\_click                                | Numeric   | Mobile App Trials Started. Metric value of attribution window "7   days after clicking the ad".                                 |
| start\_trial\_offline\_1d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "1 day   after clicking the ad".                                     |
| start\_trial\_offline\_7d\_click                                    | Numeric   | Offline Trials Started. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_total\_1d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "1 day   after clicking the ad".                                     |
| submit\_application\_total\_7d\_click                               | Numeric   | Applications Submitted. Metric value of attribution window "7 days   after clicking the ad".                                    |
| submit\_application\_website\_1d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_website\_7d\_click                             | Numeric   | Website Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_mobile\_app\_1d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                          |
| submit\_application\_mobile\_app\_7d\_click                         | Numeric   | Mobile App Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                         |
| submit\_application\_offline\_1d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                             |
| submit\_application\_offline\_7d\_click                             | Numeric   | Offline Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                            |
| submit\_application\_on\_facebook\_1d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "1 day after clicking the ad".                         |
| submit\_application\_on\_facebook\_7d\_click                        | Numeric   | On Facebook Applications Submitted. Metric value of attribution window   "7 days after clicking the ad".                        |
| subscribe\_total\_1d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "1 day after   clicking the ad".                                              |
| subscribe\_total\_7d\_click                                         | Numeric   | Subscriptions. Metric value of attribution window "7 days after   clicking the ad".                                             |
| subscribe\_website\_1d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_website\_7d\_click                                       | Numeric   | Website Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| subscribe\_mobile\_app\_1d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                   |
| subscribe\_mobile\_app\_7d\_click                                   | Numeric   | Mobile App Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                  |
| subscribe\_offline\_1d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                      |
| subscribe\_offline\_7d\_click                                       | Numeric   | Offline Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                     |
| recurring\_subscription\_payment\_total\_1d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "1 day after clicking the ad".                            |
| recurring\_subscription\_payment\_total\_7d\_click                  | Numeric   | Recurring Subscription Payments. Metric value of attribution window   "7 days after clicking the ad".                           |
| recurring\_subscription\_payment\_website\_1d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_website\_7d\_click                | Numeric   | Website Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| recurring\_subscription\_payment\_mobile\_app\_1d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                 |
| recurring\_subscription\_payment\_mobile\_app\_7d\_click            | Numeric   | Mobile App Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                |
| recurring\_subscription\_payment\_offline\_1d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "1 day after clicking the ad".                    |
| recurring\_subscription\_payment\_offline\_7d\_click                | Numeric   | Offline Recurring Subscription Payments. Metric value of attribution   window "7 days after clicking the ad".                   |
| cancel\_subscription\_total\_1d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "1 day   after clicking the ad".                                     |
| cancel\_subscription\_total\_7d\_click                              | Numeric   | Canceled Subscriptions. Metric value of attribution window "7 days   after clicking the ad".                                    |
| cancel\_subscription\_website\_1d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_website\_7d\_click                            | Numeric   | Website Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| cancel\_subscription\_mobile\_app\_1d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                          |
| cancel\_subscription\_mobile\_app\_7d\_click                        | Numeric   | Mobile App Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                         |
| cancel\_subscription\_offline\_1d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "1 day after clicking the ad".                             |
| cancel\_subscription\_offline\_7d\_click                            | Numeric   | Offline Canceled Subscriptions. Metric value of attribution window   "7 days after clicking the ad".                            |
| click\_to\_call\_call\_confirm\_1d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "1 day after clicking the ad".                         |
| click\_to\_call\_call\_confirm\_7d\_click                           | Numeric   | Estimated Call Confirmation Clicks. Metric value of attribution window   "7 days after clicking the ad".                        |
| click\_to\_call\_native\_call\_placed\_1d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".          |
| click\_to\_call\_native\_call\_placed\_7d\_click                    | Numeric   | Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".         |
| click\_to\_call\_native\_20s\_call\_connect\_1d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_20s\_call\_connect\_7d\_click              | Numeric   | 20s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| click\_to\_call\_native\_60s\_call\_connect\_1d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "1 day after clicking the ad".      |
| click\_to\_call\_native\_60s\_call\_connect\_7d\_click              | Numeric   | 60s Calls Placed (Only available in select countries). Metric value of   attribution window "7 days after clicking the ad".     |
| page\_engagement\_1d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| page\_engagement\_7d\_click                                         | Numeric   | Page Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| post\_engagement\_1d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "1 day after   clicking the ad".                                            |
| post\_engagement\_7d\_click                                         | Numeric   | Post Engagement. Metric value of attribution window "7 days after   clicking the ad".                                           |
| onsite\_conversion\_lead\_grouped\_1d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "1 day   after clicking the ad".                                      |
| onsite\_conversion\_lead\_grouped\_7d\_click                        | Numeric   | All On-Facebook Leads. Metric value of attribution window "7 days   after clicking the ad".                                     |
| lead\_1d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "1 day after clicking the ad".               |
| lead\_7d\_click                                                     | Numeric   | All offsite leads plus all On-Facebook leads. Metric value of attribution   window "7 days after clicking the ad".              |
| leadgen\_grouped\_1d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "1 day after clicking the ad".  |
| leadgen\_grouped\_7d\_click                                         | Numeric   | On-Facebook leads coming from Messenger and Instant Forms. Metric value   of attribution window "7 days after clicking the ad". |
| omni\_app\_install\_1d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_app\_install\_7d\_click                                       | Numeric   | App Installs (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_purchase\_1d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "1 day after   clicking the ad".                                           |
| omni\_purchase\_7d\_click                                           | Numeric   | Purchases (omni). Metric value of attribution window "7 days after   clicking the ad".                                          |
| omni\_add\_to\_cart\_1d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "1 day after   clicking the ad".                                        |
| omni\_add\_to\_cart\_7d\_click                                      | Numeric   | Adds to Cart (omni). Metric value of attribution window "7 days   after clicking the ad".                                       |
| omni\_complete\_registration\_1d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "1 day after clicking the ad".                             |
| omni\_complete\_registration\_7d\_click                             | Numeric   | Registrations Completed (omni). Metric value of attribution window   "7 days after clicking the ad".                            |
| omni\_view\_content\_1d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_view\_content\_7d\_click                                      | Numeric   | Content Views (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_search\_1d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "1 day after   clicking the ad".                                            |
| omni\_search\_7d\_click                                             | Numeric   | Searches (omni). Metric value of attribution window "7 days after   clicking the ad".                                           |
| omni\_initiated\_checkout\_1d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_initiated\_checkout\_7d\_click                                | Numeric   | Checkouts Initiated (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_achievement\_unlocked\_1d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "1   day after clicking the ad".                               |
| omni\_achievement\_unlocked\_7d\_click                              | Numeric   | Achievements Unlocked (omni). Metric value of attribution window "7   days after clicking the ad".                              |
| omni\_activate\_app\_1d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_activate\_app\_7d\_click                                      | Numeric   | App Activations (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_level\_achieved\_1d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "1 day   after clicking the ad".                                     |
| omni\_level\_achieved\_7d\_click                                    | Numeric   | Levels Achieved (omni). Metric value of attribution window "7 days   after clicking the ad".                                    |
| omni\_rate\_1d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "1 day   after clicking the ad".                                   |
| omni\_rate\_7d\_click                                               | Numeric   | Ratings Submitted (omni). Metric value of attribution window "7 days   after clicking the ad".                                  |
| omni\_spend\_credits\_1d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_spend\_credits\_7d\_click                                     | Numeric   | Credit Spends (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| omni\_tutorial\_completion\_1d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "1   day after clicking the ad".                                 |
| omni\_tutorial\_completion\_7d\_click                               | Numeric   | Tutorials Completed (omni). Metric value of attribution window "7   days after clicking the ad".                                |
| omni\_custom\_1d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "1 day   after clicking the ad".                                       |
| omni\_custom\_7d\_click                                             | Numeric   | Custom Events (omni). Metric value of attribution window "7 days   after clicking the ad".                                      |
| download\_date                                                      | Date      | Download Date                                                                                                                   |

### Ad Creative

​Table Name: meta\_source\_data.adcreative

| Column Name                  | Data type | Description                                                                                                                                                                                                                                                                                                                               |
| ---------------------------- | --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                  | Integer   | Intenwise Account ID                                                                                                                                                                                                                                                                                                                      |
| account\_name                | String    | Display Name of the account                                                                                                                                                                                                                                                                                                               |
| adcreative\_id               | String    | adcreative\_id                                                                                                                                                                                                                                                                                                                            |
| adcreative\_name             | String    | Name of this ad creative as seen in the ad account's library.                                                                                                                                                                                                                                                                             |
| status                       | String    | Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN\_PAUSED.                                                                                                                                   |
| body                         | String    | The body of the ad.                                                                                                                                                                                                                                                                                                                       |
| title                        | String    | Title for a Page Likes ad, which appears in the right-hand column on Facebook.                                                                                                                                                                                                                                                            |
| image\_url                   | String    | URL for the image in this ad creative. Do not use image URLs returned by Facebook. Instead you should host the image on your own servers. Facebook saves the image from your URL to your ad account's image library. Images cannot exceed 8 MB. You must also provide one of these three fields: image\_file, image\_hash, or image\_url. |
| video\_id                    | String    | video\_id                                                                                                                                                                                                                                                                                                                                 |
| thumbnail\_url               | String    | URL for a thumbnail image for this ad creative. You can provide dimensions for this with thumbnail\_width and thumbnail\_height                                                                                                                                                                                                           |
| object\_story\_spec          | Super     | object\_story\_spec                                                                                                                                                                                                                                                                                                                       |
| call\_to\_action\_type       | String    | This field promotes an onsite or offsite action.                                                                                                                                                                                                                                                                                          |
| call\_to\_action\_link       | String    | call\_to\_action\_link                                                                                                                                                                                                                                                                                                                    |
| effective\_object\_story\_id | String    | effective\_object\_story\_id                                                                                                                                                                                                                                                                                                              |
| object\_story\_id            | String    | object\_story\_id                                                                                                                                                                                                                                                                                                                         |
| created\_time                | Timestamp | The time the account was created in ISO 8601 format.                                                                                                                                                                                                                                                                                      |
| updated\_time                | Timestamp | updated\_time                                                                                                                                                                                                                                                                                                                             |

### Ad Image

​Table Name: meta\_source\_data.adimage

<table><thead><tr><th width="379">Column Name</th><th width="174">Data type</th><th width="446">Description</th></tr></thead><tbody><tr><td>account_id</td><td>Integer</td><td>Intenwise Account ID</td></tr><tr><td>account_name</td><td>String</td><td>Display Name of the account</td></tr><tr><td>adimage_id</td><td>String</td><td>The ID of the image.</td></tr><tr><td>adimage_name</td><td>String</td><td>The filename of the image. The maximum length of this string is 100 characters.</td></tr><tr><td>hash</td><td>String</td><td>The hash which uniquely identifies the image.</td></tr><tr><td>url</td><td>String</td><td>A temporary URL which the image can be retrieved at. Do not use this URL in ad creative creation.</td></tr><tr><td>url_128</td><td>String</td><td>A temporary URL pointing to a version of the image resized to fit within a 128x128 pixel box</td></tr><tr><td>permalink_url</td><td>String</td><td>A permanent URL of the image to use in story creatives.</td></tr><tr><td>width</td><td>Integer</td><td>The width of the image.</td></tr><tr><td>height</td><td>Integer</td><td>The height of the image.</td></tr><tr><td>original_width</td><td>Integer</td><td>The width of the image that was originally uploaded.</td></tr><tr><td>original_height</td><td>Integer</td><td>The height of the image that was originally uploaded.</td></tr><tr><td>status</td><td>String</td><td>Only ACTIVE and PAUSED are valid during creation. Other statuses can be used for update. If it is set to PAUSED, its active child objects will be paused and have an effective status CAMPAIGN_PAUSED.</td></tr><tr><td>is_associated_creatives_in_adgroups</td><td>Boolean</td><td>is_associated_creatives_in_adgroups</td></tr><tr><td>created_time</td><td>Timestamp</td><td>The time the account was created in ISO 8601 format.</td></tr><tr><td>updated_time</td><td>Timestamp</td><td>updated_time</td></tr></tbody></table>

### Ad Image Creatives

​Table Name: meta\_source\_data.adimage\_creatives

| Column Name    | Data type | Description                 |
| -------------- | --------- | --------------------------- |
| account\_id    | Integer   | Intenwise Account ID        |
| account\_name  | String    | Display Name of the account |
| adimage\_id    | String    | The ID of the image.        |
| adcreative\_id | String    | adcreative\_id              |
