# Meta Account Reports ## **Data Source** To enable the Meta Sponsored Ads Reports, the datasource: **Meta** has to be enabled on the Intentwise Platform ### Account ​Table Name: meta\_source\_data.account | Column Name | Data type | Description | | ------------------- | --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | meta\_account\_id | String | Unique Identifier of the Meta Account. | | meta\_account\_name | String | Display Name of Meta Account | | account\_status | String | Status of the account: 1 = ACTIVE 2 = DISABLED 3 = UNSETTLED 7 = PENDING\_RISK\_REVIEW 8 = PENDING\_SETTLEMENT 9 = IN\_GRACE\_PERIOD 100 = PENDING\_CLOSURE 101 = CLOSED 201 = ANY\_ACTIVE 202 = ANY\_CLOSED | | currency | String | The currency used for the account, based on the corresponding value in the account settings. | | amount\_spent | Numeric | Current amount spent by the account with respect to spend\_cap. Or total amount in the absence of spend\_cap. | | is\_personal | String | Indicates if this ad account is being used for private, non-business purposes. This affects how value-added tax (VAT) is assessed. Note: This is not related to whether an ad account is attached to a business. | | spend\_cap | String | The maximum amount that can be spent by this Ad Account. When the amount is reached, all delivery stops. A value of 0 means no spending-cap. Setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in basic unit of the currency, for example 'cents' for USD. | | created\_time | Timestamp | The time the account was created in ISO 8601 format. | | timezone\_name | String | Name for the time zone | ### Account Report ​Table Name: meta\_source\_data.account\_report | Column Name | Data type | Description | | ------------------------------------ | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | impressions | Integer | The number of times your ads were on screen. | | reach | Integer | The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated. | | frequency | Numeric | The average number of times each person saw your ad. This metric is estimated | | clicks | Integer | The number of clicks on your ads. | | unique\_clicks | Integer | The number of distinct users who clicked on your ads | | inline\_link\_clicks | Integer | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window. | | click\_through\_rate | Numeric | The percentage of times Accounts Center accounts saw your ad and performed a click (all). | | cost\_per\_click | Numeric | The average cost for each click (all). | | cost\_per\_thousand\_impressions | Numeric | The average cost for 1,000 impressions. | | cost\_per\_thousand\_accounts\_reach | Numeric | The average cost to reach 1,000 Accounts Center accounts. This metric is estimated. | | cost\_per\_unique\_click | Numeric | The average cost for each unique click (all). This metric is estimated. | | cost\_per\_inline\_link\_click | Numeric | The average cost of each inline link click. | | spend | Numeric | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. | | conversions | Integer | conversions | | cost\_per\_conversion | Numeric | cost per conversions | | quality\_ranking | String | quality\_ranking | | engagement\_rate\_ranking | String | engagement\_rate\_ranking | | conversion\_rate\_ranking | String | conversion\_rate\_ranking | | created\_time | Timestamp | The time the account was created in ISO 8601 format. | | updated\_time | Timestamp | updated\_time | | download\_date | Date | Download Date | ### Account Report Action Values ​Table Name: meta\_source\_data.account\_report\_action\_values | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Numeric | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Numeric | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Numeric | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Numeric | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Numeric | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Numeric | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Numeric | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Numeric | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Numeric | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Numeric | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Numeric | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Numeric | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Numeric | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Numeric | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Numeric | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Numeric | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Numeric | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Numeric | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Numeric | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Numeric | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Numeric | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Numeric | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Numeric | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Numeric | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Numeric | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Numeric | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Numeric | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Numeric | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Numeric | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Numeric | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Numeric | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Numeric | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Numeric | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Numeric | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Numeric | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Numeric | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Numeric | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Numeric | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Numeric | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Numeric | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Numeric | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Numeric | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Numeric | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Numeric | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Numeric | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Numeric | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Numeric | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Numeric | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Numeric | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Numeric | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Numeric | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Numeric | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Numeric | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Numeric | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Numeric | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Numeric | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Numeric | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Numeric | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Numeric | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Numeric | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Numeric | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Numeric | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Numeric | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Numeric | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Numeric | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Numeric | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Numeric | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Numeric | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Numeric | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Numeric | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Numeric | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Numeric | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Numeric | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Numeric | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Numeric | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Numeric | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Numeric | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Numeric | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Numeric | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Numeric | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Numeric | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Numeric | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Numeric | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Numeric | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Numeric | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Numeric | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Numeric | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Numeric | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Numeric | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Numeric | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Numeric | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Numeric | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Numeric | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Numeric | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Numeric | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Numeric | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Numeric | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Numeric | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Numeric | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Numeric | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Numeric | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Numeric | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Numeric | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Integer | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Actions ​Table Name: meta\_source\_data.account\_report\_actions | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Numeric | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Numeric | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Numeric | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Numeric | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Numeric | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Numeric | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Numeric | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Numeric | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Numeric | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Numeric | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Numeric | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Numeric | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Numeric | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Numeric | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Numeric | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Numeric | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Numeric | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Numeric | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Numeric | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Numeric | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Numeric | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Numeric | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Numeric | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Numeric | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Numeric | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Numeric | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Numeric | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Numeric | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Numeric | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Numeric | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Numeric | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Numeric | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Numeric | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Numeric | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Numeric | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Numeric | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Numeric | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Numeric | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Numeric | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Numeric | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Numeric | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Numeric | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Numeric | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Numeric | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Numeric | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Numeric | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Numeric | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Numeric | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Numeric | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Numeric | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Numeric | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Numeric | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Numeric | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Numeric | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Numeric | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Numeric | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Numeric | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Numeric | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Numeric | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Numeric | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Numeric | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Numeric | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Numeric | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Numeric | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Numeric | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Numeric | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Numeric | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Numeric | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Numeric | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Numeric | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Numeric | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Numeric | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Numeric | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Numeric | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Numeric | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Numeric | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Numeric | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Numeric | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Numeric | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Numeric | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Numeric | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Numeric | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Numeric | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Numeric | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Numeric | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Numeric | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Numeric | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Numeric | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Numeric | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Numeric | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Numeric | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Numeric | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Numeric | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Numeric | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Numeric | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Numeric | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Numeric | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Numeric | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Numeric | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Numeric | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Numeric | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Numeric | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Numeric | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Numeric | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Conversion Values ​Table Name: meta\_source\_data.account\_report\_conversion\_values | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Numeric | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Numeric | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Numeric | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Numeric | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Numeric | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Numeric | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Numeric | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Numeric | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Numeric | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Numeric | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Numeric | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Numeric | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Numeric | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Numeric | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Numeric | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Numeric | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Numeric | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Numeric | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Numeric | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Numeric | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Numeric | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Numeric | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Numeric | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Numeric | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Numeric | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Numeric | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Numeric | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Numeric | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Numeric | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Numeric | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Numeric | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Numeric | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Numeric | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Numeric | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Numeric | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Numeric | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Numeric | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Numeric | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Numeric | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Numeric | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Numeric | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Numeric | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Numeric | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Numeric | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Numeric | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Numeric | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Numeric | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Numeric | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Numeric | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Numeric | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Numeric | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Numeric | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Numeric | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Numeric | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Numeric | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Numeric | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Numeric | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Numeric | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Numeric | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Numeric | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Numeric | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Numeric | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Numeric | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Numeric | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Numeric | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Numeric | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Numeric | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Numeric | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Numeric | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Numeric | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Numeric | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Numeric | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Numeric | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Numeric | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Numeric | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Numeric | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Numeric | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Numeric | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Numeric | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Numeric | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Numeric | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Numeric | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Numeric | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Numeric | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Numeric | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Numeric | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Numeric | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Numeric | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Numeric | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Numeric | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Numeric | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Numeric | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Numeric | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Numeric | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Numeric | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Numeric | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Numeric | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Numeric | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Numeric | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Numeric | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Numeric | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Numeric | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Numeric | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Numeric | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Conversions ​Table Name: meta\_source\_data.account\_report\_conversions | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Numeric | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Numeric | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Numeric | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Numeric | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Numeric | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Numeric | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Numeric | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Numeric | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Numeric | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Numeric | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Numeric | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Numeric | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Numeric | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Numeric | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Numeric | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Numeric | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Numeric | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Numeric | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Numeric | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Numeric | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Numeric | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Numeric | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Numeric | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Numeric | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Numeric | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Numeric | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Numeric | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Numeric | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Numeric | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Numeric | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Numeric | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Numeric | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Numeric | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Numeric | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Numeric | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Numeric | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Numeric | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Numeric | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Numeric | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Numeric | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Numeric | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Numeric | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Numeric | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Numeric | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Numeric | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Numeric | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Numeric | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Numeric | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Numeric | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Numeric | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Numeric | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Numeric | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Numeric | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Numeric | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Numeric | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Numeric | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Numeric | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Numeric | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Numeric | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Numeric | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Numeric | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Numeric | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Numeric | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Numeric | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Numeric | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Numeric | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Numeric | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Numeric | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Numeric | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Numeric | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Numeric | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Numeric | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Numeric | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Numeric | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Numeric | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Numeric | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Numeric | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Numeric | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Numeric | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Numeric | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Numeric | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Numeric | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Numeric | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Numeric | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Numeric | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Numeric | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Numeric | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Numeric | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Numeric | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Numeric | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Numeric | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Numeric | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Numeric | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Numeric | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Numeric | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Numeric | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Numeric | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Numeric | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Numeric | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Numeric | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Numeric | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Numeric | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Numeric | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Integer | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Cost Per Action Type ​Table Name: meta\_source\_data.account\_report\_cost\_per\_action\_type | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Numeric | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Numeric | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Numeric | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Numeric | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Numeric | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Numeric | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Numeric | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Numeric | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Numeric | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Numeric | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Numeric | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Numeric | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Numeric | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Numeric | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Numeric | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Numeric | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Numeric | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Numeric | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Numeric | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Numeric | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Numeric | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Numeric | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Numeric | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Numeric | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Numeric | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Numeric | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Numeric | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Numeric | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Numeric | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Numeric | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Numeric | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Numeric | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Numeric | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Numeric | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Numeric | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Numeric | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Numeric | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Numeric | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Numeric | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Numeric | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Numeric | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Numeric | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Numeric | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Numeric | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Numeric | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Numeric | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Numeric | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Numeric | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Numeric | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Numeric | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Numeric | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Numeric | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Numeric | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Numeric | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Numeric | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Numeric | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Numeric | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Numeric | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Numeric | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Numeric | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Numeric | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Numeric | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Numeric | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Numeric | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Numeric | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Numeric | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Numeric | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Numeric | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Numeric | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Numeric | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Numeric | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Numeric | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Numeric | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Numeric | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Numeric | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Numeric | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Numeric | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Numeric | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Numeric | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Numeric | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Numeric | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Numeric | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Numeric | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Numeric | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Numeric | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Numeric | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Numeric | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Numeric | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Numeric | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Numeric | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Numeric | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Numeric | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Numeric | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Numeric | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Numeric | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Numeric | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Numeric | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Numeric | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Numeric | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Numeric | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Numeric | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Numeric | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Numeric | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Numeric | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Numeric | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Numeric | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Numeric | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Numeric | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Numeric | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Numeric | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Numeric | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Numeric | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Numeric | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Numeric | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Numeric | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Numeric | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Numeric | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Numeric | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Numeric | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Numeric | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Numeric | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Numeric | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Numeric | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Numeric | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Numeric | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Numeric | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Numeric | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Numeric | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Numeric | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Numeric | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Numeric | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Numeric | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Numeric | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Numeric | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Numeric | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Numeric | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Numeric | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Numeric | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Numeric | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Numeric | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Numeric | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Numeric | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Numeric | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Numeric | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Numeric | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Numeric | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Numeric | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Numeric | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Numeric | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Numeric | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Numeric | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Numeric | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Numeric | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Numeric | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Numeric | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Numeric | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Numeric | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Numeric | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Numeric | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Numeric | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Numeric | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Numeric | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Numeric | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Numeric | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Numeric | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Numeric | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Numeric | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Cost Per Conversion ​Table Name: meta\_source\_data.account\_report\_cost\_per\_conversion | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Integer | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Integer | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Integer | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Integer | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Integer | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Integer | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Integer | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Integer | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Integer | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Integer | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Integer | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Integer | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Integer | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Integer | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Integer | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Integer | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Integer | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Integer | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Integer | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Integer | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Integer | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Integer | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Integer | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Integer | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Integer | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Integer | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Integer | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Integer | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Integer | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Integer | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Integer | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Integer | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Integer | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Integer | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Integer | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Integer | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Integer | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Integer | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Integer | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Integer | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Integer | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Integer | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Integer | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Integer | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Integer | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Integer | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Integer | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Integer | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Integer | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Integer | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Integer | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Integer | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Integer | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Integer | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Integer | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Integer | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Integer | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Integer | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Integer | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Integer | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Integer | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Integer | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Integer | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Integer | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Integer | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Integer | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Integer | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Integer | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Integer | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Integer | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Integer | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Integer | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Integer | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Integer | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Integer | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Integer | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Integer | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Integer | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Integer | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Integer | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Integer | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Integer | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Integer | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Integer | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Integer | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Integer | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Integer | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Integer | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Integer | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Integer | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Integer | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Integer | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Integer | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Integer | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Integer | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Integer | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Integer | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Integer | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Integer | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Integer | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Integer | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Integer | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Integer | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Integer | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Integer | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Integer | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Integer | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Integer | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Integer | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Integer | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Integer | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Integer | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Integer | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Integer | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Integer | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Integer | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Integer | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Integer | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Integer | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Integer | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Integer | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Integer | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Integer | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Integer | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Integer | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Integer | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Integer | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Integer | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Integer | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Integer | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Integer | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Integer | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Integer | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Integer | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Integer | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Integer | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Integer | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Integer | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Integer | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Integer | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Integer | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Integer | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Integer | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Integer | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Integer | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Integer | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Integer | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Integer | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Integer | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Integer | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Integer | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Integer | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Integer | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Integer | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Integer | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Integer | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Integer | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Integer | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Integer | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Integer | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Integer | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Integer | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Integer | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Integer | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Integer | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Integer | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Integer | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Integer | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Integer | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Integer | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Integer | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Integer | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Integer | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Integer | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Integer | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Integer | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Integer | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Integer | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Integer | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Integer | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Integer | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Integer | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Integer | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Integer | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Integer | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Integer | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Integer | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Integer | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Integer | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Integer | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Integer | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Integer | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Integer | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Integer | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Integer | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Integer | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Integer | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Integer | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Integer | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Integer | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Integer | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Integer | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Integer | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Integer | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Integer | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Integer | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Integer | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Integer | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Integer | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Integer | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Integer | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Integer | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Integer | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Integer | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Integer | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Integer | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Integer | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Integer | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Integer | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Integer | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Integer | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Integer | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Integer | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Integer | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Integer | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Integer | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Integer | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Integer | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Integer | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Integer | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Video Play Actions ​Table Name: meta\_source\_data.account\_report\_video\_play\_actions | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Integer | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Integer | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Integer | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Integer | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Integer | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Integer | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Integer | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Integer | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Integer | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Integer | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Integer | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Integer | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Integer | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Integer | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Integer | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Integer | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Integer | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Integer | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Integer | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Integer | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Integer | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Integer | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Integer | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Integer | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Integer | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Integer | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Integer | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Integer | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Integer | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Integer | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Integer | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Integer | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Integer | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Integer | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Integer | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Integer | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Integer | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Integer | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Integer | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Integer | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Integer | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Integer | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Integer | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Integer | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Integer | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Integer | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Integer | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Integer | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Integer | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Integer | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Integer | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Integer | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Integer | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Integer | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Integer | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Integer | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Integer | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Integer | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Integer | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Integer | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Integer | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Integer | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Integer | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Integer | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Integer | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Integer | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Integer | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Integer | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Integer | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Integer | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Integer | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Integer | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Integer | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Integer | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Integer | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Integer | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Integer | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Integer | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Integer | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Integer | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Integer | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Integer | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Integer | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Integer | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Integer | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Integer | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Integer | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Integer | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Integer | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Integer | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Integer | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Integer | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Integer | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Integer | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Integer | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Integer | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Integer | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Integer | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Integer | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Integer | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Integer | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Integer | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Integer | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Integer | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Integer | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Integer | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Integer | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Integer | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Integer | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Integer | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Integer | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Integer | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Integer | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Integer | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Integer | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Integer | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Integer | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Integer | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Integer | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Integer | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Integer | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Integer | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Integer | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Integer | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Integer | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Integer | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Integer | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Integer | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Integer | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Integer | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Integer | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Integer | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Integer | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Integer | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Integer | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Integer | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Integer | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Integer | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Integer | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Integer | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Integer | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Integer | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Integer | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Integer | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Integer | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Integer | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Integer | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Integer | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Integer | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Integer | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Integer | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Integer | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Integer | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Integer | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Integer | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Integer | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Integer | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Integer | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Integer | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Integer | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Integer | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Integer | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Integer | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Integer | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Integer | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Integer | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Integer | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Integer | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Integer | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Integer | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Integer | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Integer | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Integer | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Integer | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Integer | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Integer | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Integer | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Integer | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Integer | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Integer | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Integer | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Integer | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Integer | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Integer | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Integer | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Integer | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Integer | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Integer | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Integer | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Integer | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Integer | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Integer | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Integer | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Integer | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Integer | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Integer | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Integer | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Integer | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Integer | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Integer | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Integer | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Integer | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Integer | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Integer | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Integer | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Integer | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Integer | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Integer | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Integer | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Integer | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Integer | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Integer | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Integer | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Integer | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Integer | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Integer | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Integer | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Integer | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Integer | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Integer | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Integer | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Integer | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Integer | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Integer | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Integer | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Integer | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Integer | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Integer | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Integer | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Integer | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date | ### Account Report Video ThruPlay Watched Actions ​Table Name: meta\_source\_data.account\_report\_video\_thruplay\_watched\_actions | Column Name | Data type | Description | | ------------------------------------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------- | | account\_id | Integer | Intenwise Account ID | | account\_name | String | Display Name of the account | | report\_date | Date | Report Date | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_1d\_click | Integer | Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_achievement\_unlocked\_7d\_click | Integer | Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_1d\_click | Integer | Mobile App Starts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_activate\_app\_7d\_click | Integer | Mobile App Starts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_1d\_click | Integer | Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_payment\_info\_7d\_click | Integer | Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_1d\_click | Integer | Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_cart\_7d\_click | Integer | Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_1d\_click | Integer | Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_add\_to\_wishlist\_7d\_click | Integer | Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_1d\_click | Integer | Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_complete\_registration\_7d\_click | Integer | Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_1d\_click | Integer | Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_content\_view\_7d\_click | Integer | Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_1d\_click | Integer | Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_initiated\_checkout\_7d\_click | Integer | Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_1d\_click | Integer | Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_level\_achieved\_7d\_click | Integer | Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_1d\_click | Integer | Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_purchase\_7d\_click | Integer | Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_1d\_click | Integer | Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_rate\_7d\_click | Integer | Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_1d\_click | Integer | Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_search\_7d\_click | Integer | Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_1d\_click | Integer | Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_spent\_credits\_7d\_click | Integer | Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_1d\_click | Integer | Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_fb\_mobile\_tutorial\_completion\_7d\_click | Integer | Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad". | | app\_custom\_event\_other\_1d\_click | Integer | Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad". | | app\_custom\_event\_other\_7d\_click | Integer | Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad". | | app\_install\_1d\_click | Integer | App Installs. Metric value of attribution window "1 day after clicking the ad". | | app\_install\_7d\_click | Integer | App Installs. Metric value of attribution window "7 days after clicking the ad". | | app\_use\_1d\_click | Integer | App Uses. Metric value of attribution window "1 day after clicking the ad". | | app\_use\_7d\_click | Integer | App Uses. Metric value of attribution window "7 days after clicking the ad". | | mobile\_app\_install\_1d\_click | Integer | Mobile App Installs. Metric value of attribution window "1 day after clicking the ad". | | mobile\_app\_install\_7d\_click | Integer | Mobile App Installs. Metric value of attribution window "7 days after clicking the ad". | | checkin\_1d\_click | Integer | Check-ins. Metric value of attribution window "1 day after clicking the ad". | | checkin\_7d\_click | Integer | Check-ins. Metric value of attribution window "7 days after clicking the ad". | | comment\_1d\_click | Integer | Post Comments. Metric value of attribution window "1 day after clicking the ad". | | comment\_7d\_click | Integer | Post Comments. Metric value of attribution window "7 days after clicking the ad". | | credit\_spent\_1d\_click | Integer | Credit Spends. Metric value of attribution window "1 day after clicking the ad". | | credit\_spent\_7d\_click | Integer | Credit Spends. Metric value of attribution window "7 days after clicking the ad". | | like\_1d\_click | Integer | Page Likes. Metric value of attribution window "1 day after clicking the ad". | | like\_7d\_click | Integer | Page Likes. Metric value of attribution window "7 days after clicking the ad". | | post\_1d\_click | Integer | Post Shares. Metric value of attribution window "1 day after clicking the ad". | | post\_7d\_click | Integer | Post Shares. Metric value of attribution window "7 days after clicking the ad". | | post\_reaction\_1d\_click | Integer | Post Reactions. Metric value of attribution window "1 day after clicking the ad". | | post\_reaction\_7d\_click | Integer | Post Reactions. Metric value of attribution window "7 days after clicking the ad". | | photo\_view\_1d\_click | Integer | Page Photo Views. Metric value of attribution window "1 day after clicking the ad". | | photo\_view\_7d\_click | Integer | Page Photo Views. Metric value of attribution window "7 days after clicking the ad". | | video\_view\_1d\_click | Integer | 3-Second Video Views. Metric value of attribution window "1 day after clicking the ad". | | video\_view\_7d\_click | Integer | 3-Second Video Views. Metric value of attribution window "7 days after clicking the ad". | | link\_click\_1d\_click | Integer | Link Clicks. Metric value of attribution window "1 day after clicking the ad". | | link\_click\_7d\_click | Integer | Link Clicks. Metric value of attribution window "7 days after clicking the ad". | | landing\_page\_view\_1d\_click | Integer | Landing Page Views. Metric value of attribution window "1 day after clicking the ad". | | landing\_page\_view\_7d\_click | Integer | Landing Page Views. Metric value of attribution window "7 days after clicking the ad". | | outbound\_click\_1d\_click | Integer | Outbound Clicks. Metric value of attribution window "1 day after clicking the ad". | | outbound\_click\_7d\_click | Integer | Outbound Clicks. Metric value of attribution window "7 days after clicking the ad". | | rsvp\_1d\_click | Integer | Event Responses. Metric value of attribution window "1 day after clicking the ad". | | rsvp\_7d\_click | Integer | Event Responses. Metric value of attribution window "7 days after clicking the ad". | | games\_plays\_1d\_click | Integer | Game Plays. Metric value of attribution window "1 day after clicking the ad". | | games\_plays\_7d\_click | Integer | Game Plays. Metric value of attribution window "7 days after clicking the ad". | | ad\_click\_mobile\_app\_1d\_click | Integer | In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad". | | ad\_click\_mobile\_app\_7d\_click | Integer | In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad". | | ad\_impression\_mobile\_app\_1d\_click | Integer | In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad". | | ad\_impression\_mobile\_app\_7d\_click | Integer | In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_1d\_click | Integer | Adds Payment Info. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_payment\_info\_7d\_click | Integer | Adds Payment Info. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_1d\_click | Integer | Adds To Cart. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_cart\_7d\_click | Integer | Adds To Cart. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_1d\_click | Integer | Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_add\_to\_wishlist\_7d\_click | Integer | Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_1d\_click | Integer | Completed Registration. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_complete\_registration\_7d\_click | Integer | Completed Registration. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_1d\_click | Integer | Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_custom\_7d\_click | Integer | Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_1d\_click | Integer | Initiates Checkout Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_initiate\_checkout\_7d\_click | Integer | Initiates Checkout Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_1d\_click | Integer | leads Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_lead\_7d\_click | Integer | leads Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_1d\_click | Integer | purchases Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_purchase\_7d\_click | Integer | purchases Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_1d\_click | Integer | searchs Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_search\_7d\_click | Integer | searchs Metric value of attribution window "7 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_1d\_click | Integer | views content Metric value of attribution window "1 day after clicking the ad". | | offsite\_conversion\_fb\_pixel\_view\_content\_7d\_click | Integer | views content Metric value of attribution window "7 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_1d\_click | Integer | On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_flow\_complete\_7d\_click | Integer | On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_block\_1d\_click | Integer | Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_block\_7d\_click | Integer | Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_1d\_click | Integer | Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_conversation\_started\_7d\_7d\_click | Integer | Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_1d\_click | Integer | New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_first\_reply\_7d\_click | Integer | New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_1d\_click | Integer | Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_messaging\_user\_subscribed\_7d\_click | Integer | Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_post\_save\_1d\_click | Integer | Post Saves. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_post\_save\_7d\_click | Integer | Post Saves. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_purchase\_1d\_click | Integer | On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_purchase\_7d\_click | Integer | On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad". | | contact\_total\_1d\_click | Integer | Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_total\_7d\_click | Integer | Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_website\_1d\_click | Integer | Website Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_website\_7d\_click | Integer | Website Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_mobile\_app\_1d\_click | Integer | Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_mobile\_app\_7d\_click | Integer | Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad". | | contact\_offline\_1d\_click | Integer | Offline Contacts. Metric value of attribution window "1 day after clicking the ad". | | contact\_offline\_7d\_click | Integer | Offline Contacts. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_total\_1d\_click | Integer | Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_total\_7d\_click | Integer | Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_website\_1d\_click | Integer | Website Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_website\_7d\_click | Integer | Website Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_mobile\_app\_1d\_click | Integer | Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_mobile\_app\_7d\_click | Integer | Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad". | | customize\_product\_offline\_1d\_click | Integer | Offline Products Customized. Metric value of attribution window "1 day after clicking the ad". | | customize\_product\_offline\_7d\_click | Integer | Offline Products Customized. Metric value of attribution window "7 days after clicking the ad". | | donate\_total\_1d\_click | Integer | Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_total\_7d\_click | Integer | Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_website\_1d\_click | Integer | Website Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_website\_7d\_click | Integer | Website Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_on\_facebook\_1d\_click | Integer | On Facebook Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_on\_facebook\_7d\_click | Integer | On Facebook Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_mobile\_app\_1d\_click | Integer | Mobile App Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_mobile\_app\_7d\_click | Integer | Mobile App Donations. Metric value of attribution window "7 days after clicking the ad". | | donate\_offline\_1d\_click | Integer | Offline Donations. Metric value of attribution window "1 day after clicking the ad". | | donate\_offline\_7d\_click | Integer | Offline Donations. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_total\_1d\_click | Integer | Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_total\_7d\_click | Integer | Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_website\_1d\_click | Integer | Website Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_website\_7d\_click | Integer | Website Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_mobile\_app\_1d\_click | Integer | Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_mobile\_app\_7d\_click | Integer | Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | find\_location\_offline\_1d\_click | Integer | Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad". | | find\_location\_offline\_7d\_click | Integer | Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad". | | schedule\_total\_1d\_click | Integer | Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_total\_7d\_click | Integer | Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_website\_1d\_click | Integer | Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_website\_7d\_click | Integer | Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_mobile\_app\_1d\_click | Integer | Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_mobile\_app\_7d\_click | Integer | Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | schedule\_offline\_1d\_click | Integer | Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad". | | schedule\_offline\_7d\_click | Integer | Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_total\_1d\_click | Integer | Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_total\_7d\_click | Integer | Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_website\_1d\_click | Integer | Website Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_website\_7d\_click | Integer | Website Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_mobile\_app\_1d\_click | Integer | Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_mobile\_app\_7d\_click | Integer | Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad". | | start\_trial\_offline\_1d\_click | Integer | Offline Trials Started. Metric value of attribution window "1 day after clicking the ad". | | start\_trial\_offline\_7d\_click | Integer | Offline Trials Started. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_total\_1d\_click | Integer | Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_total\_7d\_click | Integer | Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_website\_1d\_click | Integer | Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_website\_7d\_click | Integer | Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_mobile\_app\_1d\_click | Integer | Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_mobile\_app\_7d\_click | Integer | Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_offline\_1d\_click | Integer | Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_offline\_7d\_click | Integer | Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | submit\_application\_on\_facebook\_1d\_click | Integer | On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad". | | submit\_application\_on\_facebook\_7d\_click | Integer | On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_total\_1d\_click | Integer | Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_total\_7d\_click | Integer | Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_website\_1d\_click | Integer | Website Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_website\_7d\_click | Integer | Website Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_mobile\_app\_1d\_click | Integer | Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_mobile\_app\_7d\_click | Integer | Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | subscribe\_offline\_1d\_click | Integer | Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | subscribe\_offline\_7d\_click | Integer | Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_total\_1d\_click | Integer | Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_total\_7d\_click | Integer | Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_website\_1d\_click | Integer | Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_website\_7d\_click | Integer | Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_1d\_click | Integer | Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_mobile\_app\_7d\_click | Integer | Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | recurring\_subscription\_payment\_offline\_1d\_click | Integer | Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad". | | recurring\_subscription\_payment\_offline\_7d\_click | Integer | Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_total\_1d\_click | Integer | Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_total\_7d\_click | Integer | Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_website\_1d\_click | Integer | Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_website\_7d\_click | Integer | Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_mobile\_app\_1d\_click | Integer | Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_mobile\_app\_7d\_click | Integer | Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | cancel\_subscription\_offline\_1d\_click | Integer | Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad". | | cancel\_subscription\_offline\_7d\_click | Integer | Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_call\_confirm\_1d\_click | Integer | Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_call\_confirm\_7d\_click | Integer | Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_call\_placed\_1d\_click | Integer | Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_call\_placed\_7d\_click | Integer | Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_1d\_click | Integer | 20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_20s\_call\_connect\_7d\_click | Integer | 20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_1d\_click | Integer | 60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad". | | click\_to\_call\_native\_60s\_call\_connect\_7d\_click | Integer | 60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad". | | page\_engagement\_1d\_click | Integer | Page Engagement. Metric value of attribution window "1 day after clicking the ad". | | page\_engagement\_7d\_click | Integer | Page Engagement. Metric value of attribution window "7 days after clicking the ad". | | post\_engagement\_1d\_click | Integer | Post Engagement. Metric value of attribution window "1 day after clicking the ad". | | post\_engagement\_7d\_click | Integer | Post Engagement. Metric value of attribution window "7 days after clicking the ad". | | onsite\_conversion\_lead\_grouped\_1d\_click | Integer | All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad". | | onsite\_conversion\_lead\_grouped\_7d\_click | Integer | All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad". | | lead\_1d\_click | Integer | All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad". | | lead\_7d\_click | Integer | All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad". | | leadgen\_grouped\_1d\_click | Integer | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad". | | leadgen\_grouped\_7d\_click | Integer | On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad". | | omni\_app\_install\_1d\_click | Integer | App Installs (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_app\_install\_7d\_click | Integer | App Installs (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_purchase\_1d\_click | Integer | Purchases (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_purchase\_7d\_click | Integer | Purchases (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_add\_to\_cart\_1d\_click | Integer | Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_add\_to\_cart\_7d\_click | Integer | Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_complete\_registration\_1d\_click | Integer | Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_complete\_registration\_7d\_click | Integer | Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_view\_content\_1d\_click | Integer | Content Views (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_view\_content\_7d\_click | Integer | Content Views (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_search\_1d\_click | Integer | Searches (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_search\_7d\_click | Integer | Searches (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_initiated\_checkout\_1d\_click | Integer | Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_initiated\_checkout\_7d\_click | Integer | Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_achievement\_unlocked\_1d\_click | Integer | Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_achievement\_unlocked\_7d\_click | Integer | Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_activate\_app\_1d\_click | Integer | App Activations (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_activate\_app\_7d\_click | Integer | App Activations (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_level\_achieved\_1d\_click | Integer | Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_level\_achieved\_7d\_click | Integer | Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_rate\_1d\_click | Integer | Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_rate\_7d\_click | Integer | Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_spend\_credits\_1d\_click | Integer | Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_spend\_credits\_7d\_click | Integer | Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_tutorial\_completion\_1d\_click | Integer | Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_tutorial\_completion\_7d\_click | Integer | Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad". | | omni\_custom\_1d\_click | Integer | Custom Events (omni). Metric value of attribution window "1 day after clicking the ad". | | omni\_custom\_7d\_click | Integer | Custom Events (omni). Metric value of attribution window "7 days after clicking the ad". | | download\_date | Date | Download Date |