Meta Account Reports

Data Source

To enable the Meta Sponsored Ads Reports, the datasource: Meta has to be enabled on the Intentwise Platform

Account

​Table Name: meta_source_data.account

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
meta_account_id	String	Unique Identifier of the Meta Account.
meta_account_name	String	Display Name of Meta Account
account_status	String	Status of the account: 1 = ACTIVE 2 = DISABLED 3 = UNSETTLED 7 = PENDING_RISK_REVIEW 8 = PENDING_SETTLEMENT 9 = IN_GRACE_PERIOD 100 = PENDING_CLOSURE 101 = CLOSED 201 = ANY_ACTIVE 202 = ANY_CLOSED
currency	String	The currency used for the account, based on the corresponding value in the account settings.
amount_spent	Numeric	Current amount spent by the account with respect to spend_cap. Or total amount in the absence of spend_cap.
is_personal	String	Indicates if this ad account is being used for private, non-business purposes. This affects how value-added tax (VAT) is assessed. Note: This is not related to whether an ad account is attached to a business.
spend_cap	String	The maximum amount that can be spent by this Ad Account. When the amount is reached, all delivery stops. A value of 0 means no spending-cap. Setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in basic unit of the currency, for example 'cents' for USD.
created_time	Timestamp	The time the account was created in ISO 8601 format.
timezone_name	String	Name for the time zone

Account Report

​Table Name: meta_source_data.account_report

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
impressions	Integer	The number of times your ads were on screen.
reach	Integer	The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated.
frequency	Numeric	The average number of times each person saw your ad. This metric is estimated
clicks	Integer	The number of clicks on your ads.
unique_clicks	Integer	The number of distinct users who clicked on your ads
inline_link_clicks	Integer	The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
click_through_rate	Numeric	The percentage of times Accounts Center accounts saw your ad and performed a click (all).
cost_per_click	Numeric	The average cost for each click (all).
cost_per_thousand_impressions	Numeric	The average cost for 1,000 impressions.
cost_per_thousand_accounts_reach	Numeric	The average cost to reach 1,000 Accounts Center accounts. This metric is estimated.
cost_per_unique_click	Numeric	The average cost for each unique click (all). This metric is estimated.
cost_per_inline_link_click	Numeric	The average cost of each inline link click.
spend	Numeric	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
conversions	Integer	conversions
cost_per_conversion	Numeric	cost per conversions
quality_ranking	String	quality_ranking
engagement_rate_ranking	String	engagement_rate_ranking
conversion_rate_ranking	String	conversion_rate_ranking
created_time	Timestamp	The time the account was created in ISO 8601 format.
updated_time	Timestamp	updated_time
download_date	Date	Download Date

Account Report Action Values

​Table Name: meta_source_data.account_report_action_values

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Numeric	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Numeric	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Numeric	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Numeric	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Numeric	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Numeric	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Numeric	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Numeric	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Numeric	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Numeric	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Numeric	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Numeric	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Numeric	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Numeric	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Numeric	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Numeric	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Numeric	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Numeric	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Numeric	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Numeric	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Numeric	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Numeric	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Numeric	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Numeric	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Numeric	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Numeric	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Numeric	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Numeric	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Numeric	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Numeric	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Numeric	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Numeric	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Numeric	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Numeric	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Numeric	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Numeric	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Numeric	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Numeric	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Numeric	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Numeric	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Numeric	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Numeric	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Numeric	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Numeric	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Numeric	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Numeric	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Numeric	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Numeric	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Numeric	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Numeric	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Numeric	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Numeric	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Numeric	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Numeric	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Numeric	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Numeric	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Numeric	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Numeric	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Numeric	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Numeric	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Numeric	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Numeric	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Numeric	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Numeric	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Numeric	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Numeric	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Numeric	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Numeric	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Numeric	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Numeric	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Numeric	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Numeric	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Numeric	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Numeric	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Numeric	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Numeric	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Numeric	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Numeric	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Numeric	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Numeric	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Numeric	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Numeric	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Numeric	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Numeric	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Numeric	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Numeric	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Numeric	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Numeric	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Numeric	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Numeric	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Numeric	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Numeric	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Numeric	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Numeric	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Numeric	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Numeric	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Numeric	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Numeric	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Numeric	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Numeric	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Numeric	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Numeric	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Numeric	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Numeric	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Numeric	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Numeric	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Numeric	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Numeric	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Numeric	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Numeric	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Numeric	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Numeric	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Numeric	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Numeric	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Numeric	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Numeric	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Numeric	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Numeric	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Numeric	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Numeric	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Numeric	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Numeric	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Numeric	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Numeric	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Numeric	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Numeric	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Numeric	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Numeric	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Numeric	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Numeric	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Numeric	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Numeric	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Numeric	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Integer	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Actions

​Table Name: meta_source_data.account_report_actions

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Numeric	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Numeric	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Numeric	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Numeric	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Numeric	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Numeric	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Numeric	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Numeric	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Numeric	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Numeric	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Numeric	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Numeric	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Numeric	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Numeric	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Numeric	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Numeric	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Numeric	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Numeric	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Numeric	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Numeric	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Numeric	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Numeric	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Numeric	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Numeric	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Numeric	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Numeric	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Numeric	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Numeric	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Numeric	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Numeric	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Numeric	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Numeric	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Numeric	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Numeric	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Numeric	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Numeric	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Numeric	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Numeric	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Numeric	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Numeric	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Numeric	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Numeric	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Numeric	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Numeric	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Numeric	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Numeric	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Numeric	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Numeric	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Numeric	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Numeric	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Numeric	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Numeric	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Numeric	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Numeric	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Numeric	offsite_conversion_fb_pixel_initiate_checkout_1d_click
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Numeric	offsite_conversion_fb_pixel_initiate_checkout_7d_click
offsite_conversion_fb_pixel_lead_1d_click	Numeric	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Numeric	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Numeric	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Numeric	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Numeric	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Numeric	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Numeric	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Numeric	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Numeric	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Numeric	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Numeric	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Numeric	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Numeric	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Numeric	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Numeric	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Numeric	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Numeric	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Numeric	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Numeric	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Numeric	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Numeric	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Numeric	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Numeric	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Numeric	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Numeric	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Numeric	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Numeric	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Numeric	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Numeric	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Numeric	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Numeric	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Numeric	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Numeric	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Numeric	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Numeric	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Numeric	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Numeric	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Numeric	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Numeric	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Numeric	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Numeric	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Numeric	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Numeric	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Numeric	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Numeric	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Numeric	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Numeric	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Numeric	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Numeric	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Numeric	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Numeric	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Numeric	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Numeric	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Numeric	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Numeric	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Numeric	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Numeric	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Numeric	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Numeric	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Numeric	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Numeric	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Numeric	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Numeric	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Numeric	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Numeric	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Numeric	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Numeric	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Numeric	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Numeric	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Numeric	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Numeric	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Numeric	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Numeric	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Numeric	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Numeric	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Numeric	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Numeric	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Numeric	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Conversion Values

​Table Name: meta_source_data.account_report_conversion_values

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Numeric	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Numeric	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Numeric	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Numeric	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Numeric	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Numeric	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Numeric	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Numeric	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Numeric	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Numeric	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Numeric	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Numeric	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Numeric	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Numeric	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Numeric	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Numeric	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Numeric	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Numeric	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Numeric	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Numeric	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Numeric	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Numeric	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Numeric	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Numeric	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Numeric	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Numeric	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Numeric	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Numeric	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Numeric	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Numeric	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Numeric	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Numeric	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Numeric	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Numeric	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Numeric	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Numeric	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Numeric	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Numeric	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Numeric	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Numeric	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Numeric	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Numeric	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Numeric	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Numeric	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Numeric	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Numeric	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Numeric	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Numeric	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Numeric	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Numeric	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Numeric	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Numeric	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Numeric	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Numeric	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Numeric	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Numeric	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Numeric	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Numeric	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Numeric	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Numeric	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Numeric	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Numeric	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Numeric	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Numeric	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Numeric	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Numeric	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Numeric	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Numeric	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Numeric	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Numeric	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Numeric	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Numeric	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Numeric	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Numeric	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Numeric	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Numeric	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Numeric	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Numeric	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Numeric	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Numeric	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Numeric	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Numeric	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Numeric	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Numeric	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Numeric	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Numeric	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Numeric	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Numeric	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Numeric	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Numeric	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Numeric	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Numeric	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Numeric	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Numeric	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Numeric	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Numeric	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Numeric	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Numeric	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Numeric	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Numeric	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Numeric	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Numeric	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Numeric	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Numeric	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Numeric	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Numeric	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Numeric	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Numeric	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Numeric	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Numeric	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Numeric	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Numeric	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Numeric	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Numeric	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Numeric	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Numeric	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Numeric	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Numeric	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Numeric	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Numeric	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Numeric	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Numeric	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Numeric	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Numeric	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Numeric	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Numeric	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Numeric	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Numeric	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Numeric	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Numeric	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Numeric	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Numeric	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Numeric	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Numeric	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Conversions

​Table Name: meta_source_data.account_report_conversions

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Numeric	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Numeric	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Numeric	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Numeric	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Numeric	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Numeric	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Numeric	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Numeric	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Numeric	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Numeric	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Numeric	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Numeric	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Numeric	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Numeric	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Numeric	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Numeric	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Numeric	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Numeric	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Numeric	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Numeric	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Numeric	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Numeric	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Numeric	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Numeric	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Numeric	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Numeric	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Numeric	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Numeric	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Numeric	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Numeric	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Numeric	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Numeric	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Numeric	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Numeric	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Numeric	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Numeric	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Numeric	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Numeric	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Numeric	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Numeric	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Numeric	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Numeric	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Numeric	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Numeric	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Numeric	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Numeric	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Numeric	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Numeric	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Numeric	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Numeric	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Numeric	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Numeric	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Numeric	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Numeric	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Numeric	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Numeric	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Numeric	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Numeric	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Numeric	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Numeric	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Numeric	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Numeric	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Numeric	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Numeric	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Numeric	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Numeric	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Numeric	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Numeric	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Numeric	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Numeric	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Numeric	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Numeric	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Numeric	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Numeric	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Numeric	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Numeric	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Numeric	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Numeric	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Numeric	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Numeric	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Numeric	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Numeric	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Numeric	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Numeric	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Numeric	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Numeric	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Numeric	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Numeric	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Numeric	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Numeric	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Numeric	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Numeric	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Numeric	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Numeric	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Numeric	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Numeric	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Numeric	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Numeric	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Numeric	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Numeric	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Numeric	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Numeric	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Numeric	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Numeric	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Numeric	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Numeric	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Numeric	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Numeric	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Numeric	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Numeric	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Numeric	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Numeric	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Numeric	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Numeric	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Numeric	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Numeric	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Numeric	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Numeric	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Numeric	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Numeric	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Numeric	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Numeric	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Numeric	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Numeric	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Numeric	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Numeric	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Numeric	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Numeric	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Numeric	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Numeric	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Numeric	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Numeric	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Numeric	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Integer	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Cost Per Action Type

​Table Name: meta_source_data.account_report_cost_per_action_type

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Numeric	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Numeric	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Numeric	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Numeric	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Numeric	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Numeric	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Numeric	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Numeric	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Numeric	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Numeric	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Numeric	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Numeric	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Numeric	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Numeric	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Numeric	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Numeric	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Numeric	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Numeric	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Numeric	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Numeric	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Numeric	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Numeric	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Numeric	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Numeric	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Numeric	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Numeric	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Numeric	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Numeric	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Numeric	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Numeric	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Numeric	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Numeric	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Numeric	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Numeric	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Numeric	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Numeric	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Numeric	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Numeric	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Numeric	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Numeric	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Numeric	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Numeric	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Numeric	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Numeric	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Numeric	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Numeric	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Numeric	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Numeric	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Numeric	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Numeric	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Numeric	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Numeric	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Numeric	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Numeric	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Numeric	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Numeric	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Numeric	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Numeric	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Numeric	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Numeric	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Numeric	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Numeric	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Numeric	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Numeric	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Numeric	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Numeric	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Numeric	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Numeric	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Numeric	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Numeric	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Numeric	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Numeric	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Numeric	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Numeric	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Numeric	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Numeric	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Numeric	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Numeric	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Numeric	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Numeric	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Numeric	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Numeric	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Numeric	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Numeric	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Numeric	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Numeric	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Numeric	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Numeric	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Numeric	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Numeric	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Numeric	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Numeric	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Numeric	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Numeric	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Numeric	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Numeric	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Numeric	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Numeric	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Numeric	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Numeric	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Numeric	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Numeric	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Numeric	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Numeric	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Numeric	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Numeric	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Numeric	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Numeric	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Numeric	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Numeric	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Numeric	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Numeric	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Numeric	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Numeric	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Numeric	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Numeric	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Numeric	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Numeric	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Numeric	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Numeric	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Numeric	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Numeric	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Numeric	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Numeric	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Numeric	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Numeric	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Numeric	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Numeric	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Numeric	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Numeric	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Numeric	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Numeric	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Numeric	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Numeric	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Numeric	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Numeric	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Numeric	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Numeric	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Numeric	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Numeric	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Numeric	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Numeric	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Numeric	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Numeric	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Numeric	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Numeric	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Numeric	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Numeric	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Numeric	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Numeric	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Numeric	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Numeric	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Numeric	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Numeric	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Numeric	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Numeric	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Numeric	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Numeric	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Numeric	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Numeric	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Numeric	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Numeric	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Numeric	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Numeric	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Numeric	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Numeric	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Numeric	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Numeric	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Numeric	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Numeric	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Numeric	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Numeric	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Numeric	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Numeric	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Numeric	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Numeric	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Numeric	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Numeric	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Numeric	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Numeric	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Numeric	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Numeric	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Cost Per Conversion

​Table Name: meta_source_data.account_report_cost_per_conversion

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Integer	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Integer	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Integer	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Integer	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Integer	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Integer	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Integer	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Integer	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Integer	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Integer	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Integer	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Integer	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Integer	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Integer	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Integer	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Integer	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Integer	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Integer	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Integer	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Integer	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Integer	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Integer	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Integer	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Integer	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Integer	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Integer	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Integer	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Integer	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Integer	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Integer	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Integer	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Integer	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Integer	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Integer	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Integer	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Integer	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Integer	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Integer	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Integer	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Integer	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Integer	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Integer	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Integer	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Integer	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Integer	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Integer	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Integer	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Integer	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Integer	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Integer	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Integer	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Integer	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Integer	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Integer	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Integer	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Integer	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Integer	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Integer	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Integer	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Integer	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Integer	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Integer	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Integer	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Integer	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Integer	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Integer	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Integer	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Integer	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Integer	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Integer	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Integer	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Integer	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Integer	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Integer	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Integer	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Integer	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Integer	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Integer	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Integer	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Integer	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Integer	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Integer	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Integer	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Integer	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Integer	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Integer	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Integer	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Integer	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Integer	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Integer	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Integer	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Integer	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Integer	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Integer	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Integer	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Integer	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Integer	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Integer	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Integer	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Integer	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Integer	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Integer	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Integer	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Integer	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Integer	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Integer	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Integer	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Integer	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Integer	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Integer	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Integer	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Integer	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Integer	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Integer	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Integer	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Integer	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Integer	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Integer	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Integer	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Integer	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Integer	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Integer	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Integer	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Integer	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Integer	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Integer	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Integer	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Integer	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Integer	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Integer	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Integer	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Integer	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Integer	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Integer	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Integer	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Integer	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Integer	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Integer	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Integer	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Integer	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Integer	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Integer	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Integer	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Integer	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Integer	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Integer	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Integer	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Integer	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Integer	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Integer	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Integer	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Integer	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Integer	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Integer	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Integer	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Integer	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Integer	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Integer	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Integer	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Integer	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Integer	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Integer	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Integer	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Integer	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Integer	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Integer	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Integer	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Integer	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Integer	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Integer	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Integer	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Integer	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Integer	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Integer	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Integer	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Integer	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Integer	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Integer	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Integer	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Integer	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Integer	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Integer	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Integer	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Integer	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Integer	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Integer	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Integer	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Integer	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Integer	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Integer	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Integer	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Integer	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Integer	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Integer	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Integer	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Integer	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Integer	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Integer	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Integer	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Integer	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Integer	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Integer	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Integer	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Integer	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Integer	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Integer	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Integer	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Integer	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Integer	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Integer	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Integer	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Integer	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Integer	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Integer	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Integer	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Integer	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Integer	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Integer	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Integer	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Integer	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Integer	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Integer	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Integer	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Integer	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Integer	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Integer	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Integer	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Integer	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Integer	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Integer	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Video Play Actions

​Table Name: meta_source_data.account_report_video_play_actions

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Integer	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Integer	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Integer	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Integer	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Integer	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Integer	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Integer	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Integer	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Integer	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Integer	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Integer	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Integer	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Integer	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Integer	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Integer	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Integer	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Integer	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Integer	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Integer	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Integer	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Integer	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Integer	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Integer	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Integer	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Integer	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Integer	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Integer	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Integer	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Integer	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Integer	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Integer	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Integer	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Integer	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Integer	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Integer	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Integer	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Integer	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Integer	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Integer	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Integer	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Integer	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Integer	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Integer	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Integer	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Integer	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Integer	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Integer	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Integer	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Integer	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Integer	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Integer	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Integer	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Integer	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Integer	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Integer	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Integer	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Integer	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Integer	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Integer	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Integer	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Integer	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Integer	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Integer	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Integer	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Integer	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Integer	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Integer	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Integer	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Integer	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Integer	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Integer	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Integer	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Integer	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Integer	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Integer	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Integer	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Integer	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Integer	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Integer	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Integer	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Integer	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Integer	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Integer	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Integer	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Integer	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Integer	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Integer	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Integer	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Integer	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Integer	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Integer	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Integer	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Integer	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Integer	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Integer	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Integer	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Integer	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Integer	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Integer	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Integer	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Integer	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Integer	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Integer	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Integer	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Integer	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Integer	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Integer	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Integer	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Integer	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Integer	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Integer	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Integer	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Integer	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Integer	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Integer	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Integer	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Integer	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Integer	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Integer	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Integer	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Integer	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Integer	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Integer	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Integer	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Integer	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Integer	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Integer	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Integer	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Integer	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Integer	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Integer	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Integer	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Integer	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Integer	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Integer	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Integer	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Integer	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Integer	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Integer	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Integer	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Integer	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Integer	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Integer	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Integer	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Integer	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Integer	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Integer	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Integer	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Integer	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Integer	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Integer	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Integer	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Integer	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Integer	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Integer	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Integer	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Integer	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Integer	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Integer	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Integer	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Integer	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Integer	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Integer	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Integer	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Integer	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Integer	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Integer	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Integer	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Integer	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Integer	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Integer	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Integer	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Integer	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Integer	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Integer	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Integer	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Integer	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Integer	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Integer	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Integer	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Integer	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Integer	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Integer	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Integer	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Integer	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Integer	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Integer	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Integer	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Integer	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Integer	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Integer	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Integer	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Integer	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Integer	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Integer	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Integer	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Integer	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Integer	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Integer	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Integer	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Integer	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Integer	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Integer	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Integer	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Integer	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Integer	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Integer	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Integer	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Integer	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Integer	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Integer	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Integer	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Integer	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Integer	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Integer	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Integer	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Integer	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Integer	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Integer	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Integer	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Integer	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Integer	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Integer	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Integer	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Integer	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Integer	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Integer	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Integer	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Integer	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Integer	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date

Account Report Video ThruPlay Watched Actions

​Table Name: meta_source_data.account_report_video_thruplay_watched_actions

Column Name	Data type	Description
account_id	Integer	Intenwise Account ID
account_name	String	Display Name of the account
report_date	Date	Report Date
app_custom_event_fb_mobile_achievement_unlocked_1d_click	Integer	Mobile App Feature Unlocks. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_achievement_unlocked_7d_click	Integer	Mobile App Feature Unlocks. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_activate_app_1d_click	Integer	Mobile App Starts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_activate_app_7d_click	Integer	Mobile App Starts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_1d_click	Integer	Mobile App Payment Details. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_payment_info_7d_click	Integer	Mobile App Payment Details. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_1d_click	Integer	Mobile App Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_cart_7d_click	Integer	Mobile App Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_1d_click	Integer	Mobile App Adds to Wishlist. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_add_to_wishlist_7d_click	Integer	Mobile App Adds to Wishlist. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_complete_registration_1d_click	Integer	Mobile App Registrations. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_complete_registration_7d_click	Integer	Mobile App Registrations. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_content_view_1d_click	Integer	Mobile App Content Views. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_content_view_7d_click	Integer	Mobile App Content Views. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_1d_click	Integer	Mobile App Checkouts. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_initiated_checkout_7d_click	Integer	Mobile App Checkouts. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_level_achieved_1d_click	Integer	Mobile App Achievements. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_level_achieved_7d_click	Integer	Mobile App Achievements. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_purchase_1d_click	Integer	Mobile App Purchases. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_purchase_7d_click	Integer	Mobile App Purchases. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_rate_1d_click	Integer	Mobile App Ratings. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_rate_7d_click	Integer	Mobile App Ratings. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_search_1d_click	Integer	Mobile App Searchs. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_search_7d_click	Integer	Mobile App Searchs. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_spent_credits_1d_click	Integer	Mobile App Credit Spends. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_spent_credits_7d_click	Integer	Mobile App Credit Spends. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_1d_click	Integer	Mobile App Tutorial Completions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_fb_mobile_tutorial_completion_7d_click	Integer	Mobile App Tutorial Completions. Metric value of attribution window "7 days after clicking the ad".
app_custom_event_other_1d_click	Integer	Other Mobile App Actions. Metric value of attribution window "1 day after clicking the ad".
app_custom_event_other_7d_click	Integer	Other Mobile App Actions. Metric value of attribution window "7 days after clicking the ad".
app_install_1d_click	Integer	App Installs. Metric value of attribution window "1 day after clicking the ad".
app_install_7d_click	Integer	App Installs. Metric value of attribution window "7 days after clicking the ad".
app_use_1d_click	Integer	App Uses. Metric value of attribution window "1 day after clicking the ad".
app_use_7d_click	Integer	App Uses. Metric value of attribution window "7 days after clicking the ad".
mobile_app_install_1d_click	Integer	Mobile App Installs. Metric value of attribution window "1 day after clicking the ad".
mobile_app_install_7d_click	Integer	Mobile App Installs. Metric value of attribution window "7 days after clicking the ad".
checkin_1d_click	Integer	Check-ins. Metric value of attribution window "1 day after clicking the ad".
checkin_7d_click	Integer	Check-ins. Metric value of attribution window "7 days after clicking the ad".
comment_1d_click	Integer	Post Comments. Metric value of attribution window "1 day after clicking the ad".
comment_7d_click	Integer	Post Comments. Metric value of attribution window "7 days after clicking the ad".
credit_spent_1d_click	Integer	Credit Spends. Metric value of attribution window "1 day after clicking the ad".
credit_spent_7d_click	Integer	Credit Spends. Metric value of attribution window "7 days after clicking the ad".
like_1d_click	Integer	Page Likes. Metric value of attribution window "1 day after clicking the ad".
like_7d_click	Integer	Page Likes. Metric value of attribution window "7 days after clicking the ad".
post_1d_click	Integer	Post Shares. Metric value of attribution window "1 day after clicking the ad".
post_7d_click	Integer	Post Shares. Metric value of attribution window "7 days after clicking the ad".
post_reaction_1d_click	Integer	Post Reactions. Metric value of attribution window "1 day after clicking the ad".
post_reaction_7d_click	Integer	Post Reactions. Metric value of attribution window "7 days after clicking the ad".
photo_view_1d_click	Integer	Page Photo Views. Metric value of attribution window "1 day after clicking the ad".
photo_view_7d_click	Integer	Page Photo Views. Metric value of attribution window "7 days after clicking the ad".
video_view_1d_click	Integer	3-Second Video Views. Metric value of attribution window "1 day after clicking the ad".
video_view_7d_click	Integer	3-Second Video Views. Metric value of attribution window "7 days after clicking the ad".
link_click_1d_click	Integer	Link Clicks. Metric value of attribution window "1 day after clicking the ad".
link_click_7d_click	Integer	Link Clicks. Metric value of attribution window "7 days after clicking the ad".
landing_page_view_1d_click	Integer	Landing Page Views. Metric value of attribution window "1 day after clicking the ad".
landing_page_view_7d_click	Integer	Landing Page Views. Metric value of attribution window "7 days after clicking the ad".
outbound_click_1d_click	Integer	Outbound Clicks. Metric value of attribution window "1 day after clicking the ad".
outbound_click_7d_click	Integer	Outbound Clicks. Metric value of attribution window "7 days after clicking the ad".
rsvp_1d_click	Integer	Event Responses. Metric value of attribution window "1 day after clicking the ad".
rsvp_7d_click	Integer	Event Responses. Metric value of attribution window "7 days after clicking the ad".
games_plays_1d_click	Integer	Game Plays. Metric value of attribution window "1 day after clicking the ad".
games_plays_7d_click	Integer	Game Plays. Metric value of attribution window "7 days after clicking the ad".
ad_click_mobile_app_1d_click	Integer	In-App Ad Clicks. Metric value of attribution window "1 day after clicking the ad".
ad_click_mobile_app_7d_click	Integer	In-App Ad Clicks. Metric value of attribution window "7 days after clicking the ad".
ad_impression_mobile_app_1d_click	Integer	In-App Ad Impressions. Metric value of attribution window "1 day after clicking the ad".
ad_impression_mobile_app_7d_click	Integer	In-App Ad Impressions. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_1d_click	Integer	Adds Payment Info. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_payment_info_7d_click	Integer	Adds Payment Info. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_1d_click	Integer	Adds To Cart. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_cart_7d_click	Integer	Adds To Cart. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_1d_click	Integer	Adds To Wishlist. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_add_to_wishlist_7d_click	Integer	Adds To Wishlist. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_1d_click	Integer	Completed Registration. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_complete_registration_7d_click	Integer	Completed Registration. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_custom_1d_click	Integer	Custom pixel events defined by the advertiser. Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_custom_7d_click	Integer	Custom pixel events defined by the advertiser. Metric value of attribution window "7 days after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_1d_click	Integer	Initiates Checkout Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_initiate_checkout_7d_click	Integer	Initiates Checkout Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_lead_1d_click	Integer	leads Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_lead_7d_click	Integer	leads Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_1d_click	Integer	purchases Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_purchase_7d_click	Integer	purchases Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_search_1d_click	Integer	searchs Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_search_7d_click	Integer	searchs Metric value of attribution window "7 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_1d_click	Integer	views content Metric value of attribution window "1 day after clicking the ad".
offsite_conversion_fb_pixel_view_content_7d_click	Integer	views content Metric value of attribution window "7 day after clicking the ad".
onsite_conversion_flow_complete_1d_click	Integer	On-Facebook Workflow Completions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_flow_complete_7d_click	Integer	On-Facebook Workflow Completions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_block_1d_click	Integer	Blocked Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_block_7d_click	Integer	Blocked Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_1d_click	Integer	Messaging Conversations Started. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_conversation_started_7d_7d_click	Integer	Messaging Conversations Started. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_first_reply_1d_click	Integer	New Messaging Conversations. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_first_reply_7d_click	Integer	New Messaging Conversations. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_messaging_user_subscribed_1d_click	Integer	Messaging Subscriptions. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_messaging_user_subscribed_7d_click	Integer	Messaging Subscriptions. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_post_save_1d_click	Integer	Post Saves. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_post_save_7d_click	Integer	Post Saves. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_purchase_1d_click	Integer	On-Facebook Purchases. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_purchase_7d_click	Integer	On-Facebook Purchases. Metric value of attribution window "7 days after clicking the ad".
contact_total_1d_click	Integer	Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_total_7d_click	Integer	Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_website_1d_click	Integer	Website Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_website_7d_click	Integer	Website Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_mobile_app_1d_click	Integer	Mobile App Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_mobile_app_7d_click	Integer	Mobile App Contacts. Metric value of attribution window "7 days after clicking the ad".
contact_offline_1d_click	Integer	Offline Contacts. Metric value of attribution window "1 day after clicking the ad".
contact_offline_7d_click	Integer	Offline Contacts. Metric value of attribution window "7 days after clicking the ad".
customize_product_total_1d_click	Integer	Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_total_7d_click	Integer	Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_website_1d_click	Integer	Website Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_website_7d_click	Integer	Website Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_mobile_app_1d_click	Integer	Mobile App Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_mobile_app_7d_click	Integer	Mobile App Products Customized. Metric value of attribution window "7 days after clicking the ad".
customize_product_offline_1d_click	Integer	Offline Products Customized. Metric value of attribution window "1 day after clicking the ad".
customize_product_offline_7d_click	Integer	Offline Products Customized. Metric value of attribution window "7 days after clicking the ad".
donate_total_1d_click	Integer	Donations. Metric value of attribution window "1 day after clicking the ad".
donate_total_7d_click	Integer	Donations. Metric value of attribution window "7 days after clicking the ad".
donate_website_1d_click	Integer	Website Donations. Metric value of attribution window "1 day after clicking the ad".
donate_website_7d_click	Integer	Website Donations. Metric value of attribution window "7 days after clicking the ad".
donate_on_facebook_1d_click	Integer	On Facebook Donations. Metric value of attribution window "1 day after clicking the ad".
donate_on_facebook_7d_click	Integer	On Facebook Donations. Metric value of attribution window "7 days after clicking the ad".
donate_mobile_app_1d_click	Integer	Mobile App Donations. Metric value of attribution window "1 day after clicking the ad".
donate_mobile_app_7d_click	Integer	Mobile App Donations. Metric value of attribution window "7 days after clicking the ad".
donate_offline_1d_click	Integer	Offline Donations. Metric value of attribution window "1 day after clicking the ad".
donate_offline_7d_click	Integer	Offline Donations. Metric value of attribution window "7 days after clicking the ad".
find_location_total_1d_click	Integer	Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_total_7d_click	Integer	Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_website_1d_click	Integer	Website Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_website_7d_click	Integer	Website Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_mobile_app_1d_click	Integer	Mobile App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_mobile_app_7d_click	Integer	Mobile App Location Searches. Metric value of attribution window "7 days after clicking the ad".
find_location_offline_1d_click	Integer	Offline App Location Searches. Metric value of attribution window "1 day after clicking the ad".
find_location_offline_7d_click	Integer	Offline App Location Searches. Metric value of attribution window "7 days after clicking the ad".
schedule_total_1d_click	Integer	Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_total_7d_click	Integer	Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_website_1d_click	Integer	Website Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_website_7d_click	Integer	Website Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_mobile_app_1d_click	Integer	Mobile App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_mobile_app_7d_click	Integer	Mobile App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
schedule_offline_1d_click	Integer	Offline App Appointments Scheduled. Metric value of attribution window "1 day after clicking the ad".
schedule_offline_7d_click	Integer	Offline App Appointments Scheduled. Metric value of attribution window "7 days after clicking the ad".
start_trial_total_1d_click	Integer	Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_total_7d_click	Integer	Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_website_1d_click	Integer	Website Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_website_7d_click	Integer	Website Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_mobile_app_1d_click	Integer	Mobile App Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_mobile_app_7d_click	Integer	Mobile App Trials Started. Metric value of attribution window "7 days after clicking the ad".
start_trial_offline_1d_click	Integer	Offline Trials Started. Metric value of attribution window "1 day after clicking the ad".
start_trial_offline_7d_click	Integer	Offline Trials Started. Metric value of attribution window "7 days after clicking the ad".
submit_application_total_1d_click	Integer	Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_total_7d_click	Integer	Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_website_1d_click	Integer	Website Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_website_7d_click	Integer	Website Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_mobile_app_1d_click	Integer	Mobile App Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_mobile_app_7d_click	Integer	Mobile App Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_offline_1d_click	Integer	Offline Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_offline_7d_click	Integer	Offline Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
submit_application_on_facebook_1d_click	Integer	On Facebook Applications Submitted. Metric value of attribution window "1 day after clicking the ad".
submit_application_on_facebook_7d_click	Integer	On Facebook Applications Submitted. Metric value of attribution window "7 days after clicking the ad".
subscribe_total_1d_click	Integer	Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_total_7d_click	Integer	Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_website_1d_click	Integer	Website Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_website_7d_click	Integer	Website Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_mobile_app_1d_click	Integer	Mobile App Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_mobile_app_7d_click	Integer	Mobile App Subscriptions. Metric value of attribution window "7 days after clicking the ad".
subscribe_offline_1d_click	Integer	Offline Subscriptions. Metric value of attribution window "1 day after clicking the ad".
subscribe_offline_7d_click	Integer	Offline Subscriptions. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_total_1d_click	Integer	Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_total_7d_click	Integer	Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_website_1d_click	Integer	Website Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_website_7d_click	Integer	Website Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_mobile_app_1d_click	Integer	Mobile App Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_mobile_app_7d_click	Integer	Mobile App Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
recurring_subscription_payment_offline_1d_click	Integer	Offline Recurring Subscription Payments. Metric value of attribution window "1 day after clicking the ad".
recurring_subscription_payment_offline_7d_click	Integer	Offline Recurring Subscription Payments. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_total_1d_click	Integer	Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_total_7d_click	Integer	Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_website_1d_click	Integer	Website Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_website_7d_click	Integer	Website Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_mobile_app_1d_click	Integer	Mobile App Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_mobile_app_7d_click	Integer	Mobile App Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
cancel_subscription_offline_1d_click	Integer	Offline Canceled Subscriptions. Metric value of attribution window "1 day after clicking the ad".
cancel_subscription_offline_7d_click	Integer	Offline Canceled Subscriptions. Metric value of attribution window "7 days after clicking the ad".
click_to_call_call_confirm_1d_click	Integer	Estimated Call Confirmation Clicks. Metric value of attribution window "1 day after clicking the ad".
click_to_call_call_confirm_7d_click	Integer	Estimated Call Confirmation Clicks. Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_call_placed_1d_click	Integer	Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_call_placed_7d_click	Integer	Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_20s_call_connect_1d_click	Integer	20s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_20s_call_connect_7d_click	Integer	20s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
click_to_call_native_60s_call_connect_1d_click	Integer	60s Calls Placed (Only available in select countries). Metric value of attribution window "1 day after clicking the ad".
click_to_call_native_60s_call_connect_7d_click	Integer	60s Calls Placed (Only available in select countries). Metric value of attribution window "7 days after clicking the ad".
page_engagement_1d_click	Integer	Page Engagement. Metric value of attribution window "1 day after clicking the ad".
page_engagement_7d_click	Integer	Page Engagement. Metric value of attribution window "7 days after clicking the ad".
post_engagement_1d_click	Integer	Post Engagement. Metric value of attribution window "1 day after clicking the ad".
post_engagement_7d_click	Integer	Post Engagement. Metric value of attribution window "7 days after clicking the ad".
onsite_conversion_lead_grouped_1d_click	Integer	All On-Facebook Leads. Metric value of attribution window "1 day after clicking the ad".
onsite_conversion_lead_grouped_7d_click	Integer	All On-Facebook Leads. Metric value of attribution window "7 days after clicking the ad".
lead_1d_click	Integer	All offsite leads plus all On-Facebook leads. Metric value of attribution window "1 day after clicking the ad".
lead_7d_click	Integer	All offsite leads plus all On-Facebook leads. Metric value of attribution window "7 days after clicking the ad".
leadgen_grouped_1d_click	Integer	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "1 day after clicking the ad".
leadgen_grouped_7d_click	Integer	On-Facebook leads coming from Messenger and Instant Forms. Metric value of attribution window "7 days after clicking the ad".
omni_app_install_1d_click	Integer	App Installs (omni). Metric value of attribution window "1 day after clicking the ad".
omni_app_install_7d_click	Integer	App Installs (omni). Metric value of attribution window "7 days after clicking the ad".
omni_purchase_1d_click	Integer	Purchases (omni). Metric value of attribution window "1 day after clicking the ad".
omni_purchase_7d_click	Integer	Purchases (omni). Metric value of attribution window "7 days after clicking the ad".
omni_add_to_cart_1d_click	Integer	Adds to Cart (omni). Metric value of attribution window "1 day after clicking the ad".
omni_add_to_cart_7d_click	Integer	Adds to Cart (omni). Metric value of attribution window "7 days after clicking the ad".
omni_complete_registration_1d_click	Integer	Registrations Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_complete_registration_7d_click	Integer	Registrations Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_view_content_1d_click	Integer	Content Views (omni). Metric value of attribution window "1 day after clicking the ad".
omni_view_content_7d_click	Integer	Content Views (omni). Metric value of attribution window "7 days after clicking the ad".
omni_search_1d_click	Integer	Searches (omni). Metric value of attribution window "1 day after clicking the ad".
omni_search_7d_click	Integer	Searches (omni). Metric value of attribution window "7 days after clicking the ad".
omni_initiated_checkout_1d_click	Integer	Checkouts Initiated (omni). Metric value of attribution window "1 day after clicking the ad".
omni_initiated_checkout_7d_click	Integer	Checkouts Initiated (omni). Metric value of attribution window "7 days after clicking the ad".
omni_achievement_unlocked_1d_click	Integer	Achievements Unlocked (omni). Metric value of attribution window "1 day after clicking the ad".
omni_achievement_unlocked_7d_click	Integer	Achievements Unlocked (omni). Metric value of attribution window "7 days after clicking the ad".
omni_activate_app_1d_click	Integer	App Activations (omni). Metric value of attribution window "1 day after clicking the ad".
omni_activate_app_7d_click	Integer	App Activations (omni). Metric value of attribution window "7 days after clicking the ad".
omni_level_achieved_1d_click	Integer	Levels Achieved (omni). Metric value of attribution window "1 day after clicking the ad".
omni_level_achieved_7d_click	Integer	Levels Achieved (omni). Metric value of attribution window "7 days after clicking the ad".
omni_rate_1d_click	Integer	Ratings Submitted (omni). Metric value of attribution window "1 day after clicking the ad".
omni_rate_7d_click	Integer	Ratings Submitted (omni). Metric value of attribution window "7 days after clicking the ad".
omni_spend_credits_1d_click	Integer	Credit Spends (omni). Metric value of attribution window "1 day after clicking the ad".
omni_spend_credits_7d_click	Integer	Credit Spends (omni). Metric value of attribution window "7 days after clicking the ad".
omni_tutorial_completion_1d_click	Integer	Tutorials Completed (omni). Metric value of attribution window "1 day after clicking the ad".
omni_tutorial_completion_7d_click	Integer	Tutorials Completed (omni). Metric value of attribution window "7 days after clicking the ad".
omni_custom_1d_click	Integer	Custom Events (omni). Metric value of attribution window "1 day after clicking the ad".
omni_custom_7d_click	Integer	Custom Events (omni). Metric value of attribution window "7 days after clicking the ad".
download_date	Date	Download Date