> For the complete documentation index, see [llms.txt](https://docs.intentwise.com/iac-source-data/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.intentwise.com/iac-source-data/data-models/google-source-data/campaign-and-performance-reports.md).

# Campaign & Performance Reports

### Campaign

​Table Name: google\_source\_data.campaign

| Column Name                            | Data Type | Description                                                                                             |
| -------------------------------------- | --------- | ------------------------------------------------------------------------------------------------------- |
| account\_id                            | Integer   | Intentwise account Id                                                                                   |
| account\_name                          | String    | Display Name                                                                                            |
| customer\_id                           | String    | Google ads account customer Id                                                                          |
| campaign\_id                           | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                              |
| download\_date                         | Date      | Date on which the data was downloaded                                                                   |
| campaign\_name                         | String    | Human-readable campaign label; critical for analyst-facing reporting.                                   |
| campaign\_status                       | String    | Lifecycle status (ENABLED, PAUSED, etc.); indicates whether the campaign is currently serving or not.   |
| serving\_status                        | String    | More granular serving information (e.g. LIMITED BY BUDGET); highlights issues affecting delivery.       |
| experiment\_type                       | String    | Indicates if the campaign is part of an experiment; needed for interpreting performance data correctly. |
| optimization\_score                    | Numeric   | Google’s optimization score; helps to flag campaigns with room for best practice improvements.          |
| budget\_amount\_micros                 | Integer   | Associated budget amount; central for budget management and pacing.                                     |
| bidding\_strategy\_type                | String    | Bid strategy (e.g. TARGET CPA, MANUAL CPC); core to understanding how bids are set.                     |
| target\_cost\_per\_acquisition\_micros | Integer   | Target CPA at ad group level (if supported); used when overriding campaign-level bidding signals.       |
| target\_return\_on\_ad\_spend          | Numeric   | Target ROAS at ad group level; similar override for automated bidding.                                  |
| advertising\_channel\_type             | String    | Channel (SEARCH, DISPLAY, SHOPPING, etc.); top-level dimension for strategy and allowed settings.       |
| advertising\_channel\_sub\_type        | String    | Subtype (e.g. SMART SHOPPING, PERFORMANCE MAX); provides even finer context.                            |
| positive\_geo\_target\_type            | String    | Geo targeting behavior (people in, interested in, etc.); crucial for geo strategy analysis.             |
| start\_date                            | String    | Planned start date; helpful for lifecycle management and cohorting.                                     |
| end\_date                              | String    | Planned end date; used for scheduling and ensuring no unintended stops.                                 |
| tracking\_url\_template                | String    | Ad group-level tracking template; important where tracking is overridden below the campaign.            |
| final\_url\_suffix                     | String    | Ad group URL suffix; helps ensure consistent tracking parameters.                                       |
| target\_google\_search                 | Boolean   | Boolean; signals whether Google Search is included for the campaign.                                    |
| target\_search\_network                | Boolean   | Boolean; indicates inclusion of Search Network partners.                                                |
| target\_content\_network               | Boolean   | Boolean; indicates if Display Network content is targeted.                                              |
| budget\_amount                         | Numeric   | budget\_amount                                                                                          |
| target\_cost\_per\_acquisition\_amount | Numeric   | target\_cost\_per\_acquisition\_amount                                                                  |

### Campaign Performance Report

​Table Name: google\_source\_data.campaign\_performance\_report

| Column Name                                               | Data Type | Description                                                                                              |
| --------------------------------------------------------- | --------- | -------------------------------------------------------------------------------------------------------- |
| account\_id                                               | Integer   | Intentwise account Id                                                                                    |
| account\_name                                             | String    | Display Name                                                                                             |
| customer\_id                                              | String    | Google ads account customer Id                                                                           |
| campaign\_id                                              | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                               |
| report\_date                                              | Date      | Daily segmentation for asset combination impressions.                                                    |
| download\_date                                            | Date      | Date on which the data was downloaded                                                                    |
| clicks                                                    | Integer   | Clicks attributed to the asset in that ad context.                                                       |
| impressions                                               | Integer   | Number of times this combination was shown; helps determine which combos get traffic and test coverage.  |
| click\_through\_rate                                      | Numeric   | Engagement rate for the asset; higher CTR assets are usually preferred.                                  |
| average\_cost\_per\_click                                 | Integer   | Average CPC when this asset is present; helps evaluate cost dynamics of particular assets.               |
| cost\_micros                                              | Integer   | Spend associated with the asset display.                                                                 |
| conversions                                               | Numeric   | Conversions attributed to the asset; shows its impact on outcomes.                                       |
| cost\_per\_conversion                                     | Numeric   | Asset-level efficiency metric.                                                                           |
| conversions\_value                                        | Numeric   | Value generated with that asset; required for ROAS by asset.                                             |
| value\_per\_conversion                                    | Numeric   | Average conversion value; helps evaluate lead quality or order size.                                     |
| all\_conversions                                          | Numeric   | Extended conversion count.                                                                               |
| all\_conversions\_value                                   | Numeric   | Extended conversion value.                                                                               |
| search\_impression\_share                                 | Numeric   | Search coverage per ad group; highlights where structure-level constraints limit reach.                  |
| search\_budget\_lost\_impression\_share                   | Numeric   | Portion of missed impressions due to budget limits; shows if more budget could capture more traffic.     |
| search\_rank\_lost\_impression\_share                     | Numeric   | Indicates how much reach is lost due to ad rank (quality/bids) at the ad group level.                    |
| current\_model\_attributed\_conversions\_value\_per\_cost | Numeric   | Model-based ROAS metric; helps evaluate profitability and bidding strategy effectiveness.                |
| average\_order\_value\_micros                             | Integer   | Average order value; useful for ecommerce to understand the type of customers/carts a campaign attracts. |
| cost\_of\_goods\_sold\_micros                             | Integer   | Cost basis for sold items; enables margin-based performance analysis instead of revenue-only.            |
| cross\_sell\_revenue\_micros                              | Integer   | Revenue from cross-sell activity; evaluates how campaigns drive additional product sales.                |
| cross\_sell\_units\_sold                                  | Numeric   | Number of units sold as cross-sell; complements cross-sell revenue for understanding behavior.           |
| average\_cart\_size                                       | Numeric   | Average items per order; helps assess basket-building ability of the campaign.                           |
| cost\_amount                                              | Numeric   | cost\_amount                                                                                             |
| average\_cost\_per\_click\_amount                         | Numeric   | average\_cost\_per\_click\_amount                                                                        |
| average\_order\_value\_amount                             | Numeric   | average\_order\_value\_amount                                                                            |
| cost\_of\_goods\_sold\_amount                             | Numeric   | cost\_of\_goods\_sold\_amount                                                                            |
| cross\_sell\_revenue\_amount                              | Numeric   | cross\_sell\_revenue\_amount                                                                             |
| device                                                    | String    | device                                                                                                   |
| ad\_network\_type                                         | String    | ad\_network\_type                                                                                        |

### Conversion Performance Report

​Table Name: google\_source\_data.conversion\_performance\_report

| Column Name                  | Data Type | Description                                                                                                    |
| ---------------------------- | --------- | -------------------------------------------------------------------------------------------------------------- |
| account\_id                  | Integer   | Intentwise account Id                                                                                          |
| account\_name                | String    | Display Name                                                                                                   |
| customer\_id                 | Integer   | Google ads account customer Id                                                                                 |
| campaign\_id                 | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                                     |
| report\_date                 | Date      | Daily segmentation for asset combination impressions.                                                          |
| download\_date               | Date      | Date on which the data was downloaded                                                                          |
| conversion\_action\_name     | String    | conversion\_action\_name                                                                                       |
| conversion\_action\_category | String    | conversion\_action\_category                                                                                   |
| conversion\_action           | String    | conversion\_action                                                                                             |
| conversions                  | Numeric   | Conversions attributed to the asset; shows its impact on outcomes.                                             |
| conversions\_value           | Numeric   | Value generated with that asset; required for ROAS by asset.                                                   |
| all\_conversions             | Numeric   | Extended conversion count.                                                                                     |
| all\_conversions\_value      | Numeric   | Extended conversion value.                                                                                     |
| view\_through\_conversions   | Numeric   | Conversions occurring after an impression with no click; important for display where view-through is frequent. |

### Product Group Report

​Table Name: google\_source\_data.product\_group\_report

<table><thead><tr><th width="340">Column Name</th><th width="150">Data Type</th><th width="583">Description</th></tr></thead><tbody><tr><td>account_id</td><td>Integer</td><td>Intentwise account Id</td></tr><tr><td>account_name</td><td>String</td><td>Display Name</td></tr><tr><td>customer_id</td><td>String</td><td>Google ads account customer Id</td></tr><tr><td>report_date</td><td>Date</td><td>Daily segmentation for asset combination impressions. </td></tr><tr><td>download_date</td><td>Date</td><td>Date on which the data was downloaded</td></tr><tr><td>listing_group_type</td><td>String</td><td>Node type in the product group tree (e.g. subdivision or unit); needed to understand product group structure. </td></tr><tr><td>product_brand_value</td><td>String</td><td>Brand rule value at this node; describes brand-based segmentation. </td></tr><tr><td>product_condition</td><td>String</td><td>Product condition (new, used, etc.); important for condition-based bidding. </td></tr><tr><td>product_custom_attribute_value</td><td>String</td><td>Custom attribute value; reflects merchant-specific segmentation logic. </td></tr><tr><td>product_item_id_value</td><td>String</td><td>Item ID rule; identifies individual items when groups are at item level. </td></tr><tr><td>cost_per_click_bid_micros</td><td>Integer</td><td>Base CPC bid; key lever for controlling traffic at ad group level (manual or target overrides). </td></tr><tr><td>ad_group_id</td><td>Integer</td><td>Primary ad group identifier; join key to performance reports. </td></tr><tr><td>campaign_id</td><td>Integer</td><td>Parent campaign identifier; ties ad group structure to campaign structure. </td></tr><tr><td>clicks</td><td>Integer</td><td>Clicks attributed to the asset in that ad context. </td></tr><tr><td>impressions</td><td>Integer</td><td>Number of times this combination was shown; helps determine which combos get traffic and test coverage. </td></tr><tr><td>click_through_rate</td><td>Numeric</td><td>Engagement rate for the asset; higher CTR assets are usually preferred. </td></tr><tr><td>average_cost_per_click</td><td>Integer</td><td>Average CPC when this asset is present; helps evaluate cost dynamics of particular assets. </td></tr><tr><td>cost_micros</td><td>Integer</td><td>Spend associated with the asset display. </td></tr><tr><td>conversions</td><td>Numeric</td><td>Conversions attributed to the asset; shows its impact on outcomes. </td></tr><tr><td>cost_per_conversion</td><td>Numeric</td><td>Asset-level efficiency metric. </td></tr><tr><td>conversions_value</td><td>Numeric</td><td>Value generated with that asset; required for ROAS by asset. </td></tr><tr><td>all_conversions</td><td>Numeric</td><td>Extended conversion count. </td></tr><tr><td>all_conversions_value</td><td>Numeric</td><td>Extended conversion value. </td></tr><tr><td>cost_amount</td><td>Numeric</td><td>cost_amount</td></tr><tr><td>average_cost_per_click_amount</td><td>Numeric</td><td>average_cost_per_click_amount</td></tr><tr><td>cost_per_click_bid_amount</td><td>Numeric</td><td>maximum amount willing to pay for a single click</td></tr><tr><td>device</td><td>String</td><td>device</td></tr><tr><td>ad_network_type</td><td>String</td><td>ad_network_type</td></tr></tbody></table>

### Shopping Performance Report

​Table Name: google\_source\_data.shopping\_performance\_report

| Column Name                       | Data Type | Description                                                                                                           |
| --------------------------------- | --------- | --------------------------------------------------------------------------------------------------------------------- |
| account\_id                       | Integer   | Intentwise account Id                                                                                                 |
| account\_name                     | String    | Display Name                                                                                                          |
| customer\_id                      | String    | Google ads account customer Id                                                                                        |
| report\_date                      | Date      | Daily segmentation for asset combination impressions.                                                                 |
| download\_date                    | Date      | Date on which the data was downloaded                                                                                 |
| product\_item\_id                 | String    | Individual product item ID; identifies the specific item in the feed.                                                 |
| product\_brand                    | String    | Brand of the product; dimension for brand-level performance and brand portfolio analysis.                             |
| product\_category\_level1         | String    | Product category hierarchy; used to roll up performance by category tree.                                             |
| product\_category\_level2         | String    | Product category hierarchy; used to roll up performance by category tree.                                             |
| product\_category\_level3         | String    | Product category hierarchy; used to roll up performance by category tree.                                             |
| product\_category\_level4         | String    | product\_category\_level4                                                                                             |
| product\_category\_level5         | String    | product\_category\_level5                                                                                             |
| product\_custom\_attribute0       | String    | Merchant-defined attributes (e.g. margin band, seasonality) that help slice performance by custom business groupings. |
| product\_custom\_attribute1       | String    | Merchant-defined attributes (e.g. margin band, seasonality) that help slice performance by custom business groupings. |
| product\_custom\_attribute2       | String    | Merchant-defined attributes (e.g. margin band, seasonality) that help slice performance by custom business groupings. |
| product\_custom\_attribute3       | String    | product\_custom\_attribute3                                                                                           |
| product\_custom\_attribute4       | String    | product\_custom\_attribute4                                                                                           |
| campaign\_id                      | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                                            |
| ad\_group\_id                     | Integer   | Primary ad group identifier; join key to performance reports.                                                         |
| clicks                            | Integer   | Clicks attributed to the asset in that ad context.                                                                    |
| impressions                       | Integer   | Number of times this combination was shown; helps determine which combos get traffic and test coverage.               |
| click\_through\_rate              | Numeric   | Engagement rate for the asset; higher CTR assets are usually preferred.                                               |
| average\_cost\_per\_click         | Integer   | Average CPC when this asset is present; helps evaluate cost dynamics of particular assets.                            |
| cost\_micros                      | Integer   | Spend associated with the asset display.                                                                              |
| conversions                       | Numeric   | Conversions attributed to the asset; shows its impact on outcomes.                                                    |
| cost\_per\_conversion             | Numeric   | Asset-level efficiency metric.                                                                                        |
| conversions\_value                | Numeric   | Value generated with that asset; required for ROAS by asset.                                                          |
| all\_conversions                  | Numeric   | Extended conversion count.                                                                                            |
| all\_conversions\_value           | Numeric   | Extended conversion value.                                                                                            |
| cost\_amount                      | Numeric   | cost\_amount                                                                                                          |
| average\_cost\_per\_click\_amount | Numeric   | average\_cost\_per\_click\_amount                                                                                     |
| device                            | String    | device                                                                                                                |
| ad\_network\_type                 | String    | ad\_network\_type                                                                                                     |
| product\_title                    | String    | product\_title                                                                                                        |
| product\_channel                  | String    | product\_channel                                                                                                      |
| product\_condition                | String    | Product condition (new, used, etc.); important for condition-based bidding.                                           |
| product\_feed\_label              | String    | product\_feed\_label                                                                                                  |
| product\_merchant\_id             | Integer   | product\_merchant\_id                                                                                                 |
| product\_type\_l1                 | String    | product\_type\_l1                                                                                                     |
| product\_type\_l2                 | String    | product\_type\_l2                                                                                                     |
| product\_type\_l3                 | String    | product\_type\_l3                                                                                                     |
| product\_type\_l4                 | String    | product\_type\_l4                                                                                                     |
| product\_type\_l5                 | String    | product\_type\_l5                                                                                                     |

### Shopping Product

​Table Name: google\_source\_data.shopping\_product

| Column Name                       | Data Type | Description                                                                                                                                        |
| --------------------------------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------- |
| account\_id                       | Integer   | Intentwise account Id                                                                                                                              |
| account\_name                     | String    | Display Name                                                                                                                                       |
| customer\_id                      | String    | Google ads account customer Id                                                                                                                     |
| download\_date                    | Date      | Date on which the data was downloaded                                                                                                              |
| shopping\_product\_resource\_name | String    | Unique identifier for the product resource; needed as a stable key.                                                                                |
| item\_id                          | String    | Merchant-defined item ID; joins to Merchant Center feed and internal product catalog.                                                              |
| merchant\_center\_id              | Integer   | ID of the Merchant Center account; important when multiple accounts feed the same Google Ads account.                                              |
| status                            | String    | Product eligibility status; crucial for detecting products that cannot serve.                                                                      |
| issues                            | String    | List of policy/feed issues; used to prioritize fixes that restore serving.                                                                         |
| title                             | String    | Product title shown in ads; important for SEO/creative review.                                                                                     |
| brand                             | String    | Brand attribute; used for brand-level analysis and compliance with brand policies.                                                                 |
| price\_micros                     | Integer   | Product price; used to check pricing consistency and for margin/price-band segmentation.                                                           |
| currency\_code                    | String    | Currency of the price; necessary for multi-country setups.                                                                                         |
| language\_code                    | String    | Language of the product data; helps verify language targeting alignment.                                                                           |
| feed\_label                       | String    | Feed label (e.g. region or business unit); used to segment products across feeds.                                                                  |
| channel                           | String    | Channel (e.g. online, local); indicates where the product can be sold.                                                                             |
| condition                         | String    | Condition (new, used, refurbished); important for pricing and expectations.                                                                        |
| category\_level1                  | String    | Product category hierarchy; useful for taxonomy checks and mapping to business categories.                                                         |
| category\_level2                  | String    | Product category hierarchy; useful for taxonomy checks and mapping to business categories.                                                         |
| category\_level3                  | String    | Product category hierarchy; useful for taxonomy checks and mapping to business categories.                                                         |
| category\_level4                  | String    | Product category hierarchy; useful for taxonomy checks and mapping to business categories.                                                         |
| category\_level5                  | String    | Product category hierarchy; useful for taxonomy checks and mapping to business categories.                                                         |
| custom\_attribute0                | String    | Merchant-defined custom attributes; support arbitrary groupings (e.g. season, profitability band, vertical) needed for business-specific analysis. |
| custom\_attribute1                | String    | Merchant-defined custom attributes; support arbitrary groupings (e.g. season, profitability band, vertical) needed for business-specific analysis. |
| custom\_attribute2                | String    | Merchant-defined custom attributes; support arbitrary groupings (e.g. season, profitability band, vertical) needed for business-specific analysis. |
| custom\_attribute3                | String    | Merchant-defined custom attributes; support arbitrary groupings (e.g. season, profitability band, vertical) needed for business-specific analysis. |
| custom\_attribute4                | String    | Merchant-defined custom attributes; support arbitrary groupings (e.g. season, profitability band, vertical) needed for business-specific analysis. |
| price\_amount                     | Numeric   | price\_amount                                                                                                                                      |

### Topic Report

​Table Name: google\_source\_data.topic\_report

| Column Name                       | Data Type | Description                                                                                                    |
| --------------------------------- | --------- | -------------------------------------------------------------------------------------------------------------- |
| account\_id                       | Integer   | Intentwise account Id                                                                                          |
| account\_name                     | String    | Display Name                                                                                                   |
| customer\_id                      | String    | Google ads account customer Id                                                                                 |
| report\_date                      | Date      | Daily segmentation for asset combination impressions.                                                          |
| download\_date                    | Date      | Date on which the data was downloaded                                                                          |
| topic\_criterion\_resource\_name  | String    | Unique identifier for the topic view row; dimension for each topic.                                            |
| criterion\_id                     | Integer   | Criterion ID of the audience; used for managing the audience target.                                           |
| ad\_group\_id                     | Integer   | Primary ad group identifier; join key to performance reports.                                                  |
| campaign\_id                      | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                                     |
| clicks                            | Integer   | Clicks attributed to the asset in that ad context.                                                             |
| impressions                       | Integer   | Number of times this combination was shown; helps determine which combos get traffic and test coverage.        |
| click\_through\_rate              | Numeric   | Engagement rate for the asset; higher CTR assets are usually preferred.                                        |
| average\_cost\_per\_click         | Integer   | Average CPC when this asset is present; helps evaluate cost dynamics of particular assets.                     |
| cost\_micros                      | Integer   | Spend associated with the asset display.                                                                       |
| conversions                       | Numeric   | Conversions attributed to the asset; shows its impact on outcomes.                                             |
| cost\_per\_conversion             | Numeric   | Asset-level efficiency metric.                                                                                 |
| conversions\_value                | Numeric   | Value generated with that asset; required for ROAS by asset.                                                   |
| all\_conversions                  | Numeric   | Extended conversion count.                                                                                     |
| all\_conversions\_value           | Numeric   | Extended conversion value.                                                                                     |
| view\_through\_conversions        | Numeric   | Conversions occurring after an impression with no click; important for display where view-through is frequent. |
| cost\_amount                      | Numeric   | cost\_amount                                                                                                   |
| average\_cost\_per\_click\_amount | Numeric   | average\_cost\_per\_click\_amount                                                                              |
| device                            | String    | device                                                                                                         |
| ad\_network\_type                 | String    | ad\_network\_type                                                                                              |

### Webpage View Report

​Table Name: google\_source\_data.webpage\_view\_report

| Column Name                        | Data Type | Description                                                                                                    |
| ---------------------------------- | --------- | -------------------------------------------------------------------------------------------------------------- |
| account\_id                        | Integer   | Intentwise account Id                                                                                          |
| account\_name                      | String    | Display Name                                                                                                   |
| customer\_id                       | String    | Google ads account customer Id                                                                                 |
| report\_date                       | Date      | Daily segmentation for asset combination impressions.                                                          |
| download\_date                     | Date      | Date on which the data was downloaded                                                                          |
| topic\_criterion\_resource\_name   | String    | Unique identifier for the topic view row; dimension for each topic.                                            |
| criterion\_id                      | Integer   | Criterion ID of the audience; used for managing the audience target.                                           |
| ad\_group\_id                      | Integer   | Primary ad group identifier; join key to performance reports.                                                  |
| campaign\_id                       | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                                     |
| clicks                             | Integer   | Clicks attributed to the asset in that ad context.                                                             |
| impressions                        | Integer   | Number of times this combination was shown; helps determine which combos get traffic and test coverage.        |
| click\_through\_rate               | Numeric   | Engagement rate for the asset; higher CTR assets are usually preferred.                                        |
| average\_cost\_per\_click          | Integer   | Average CPC when this asset is present; helps evaluate cost dynamics of particular assets.                     |
| cost\_micros                       | Integer   | Spend associated with the asset display.                                                                       |
| conversions                        | Numeric   | Conversions attributed to the asset; shows its impact on outcomes.                                             |
| cost\_per\_conversion              | Numeric   | Asset-level efficiency metric.                                                                                 |
| conversions\_value                 | Numeric   | Value generated with that asset; required for ROAS by asset.                                                   |
| all\_conversions                   | Numeric   | Extended conversion count.                                                                                     |
| all\_conversions\_value            | Numeric   | Extended conversion value.                                                                                     |
| view\_through\_conversions         | Numeric   | Conversions occurring after an impression with no click; important for display where view-through is frequent. |
| cost\_amount                       | Numeric   | cost\_amount                                                                                                   |
| average\_cost\_per\_click\_amount  | Numeric   | average\_cost\_per\_click\_amount                                                                              |
| device                             | String    | device                                                                                                         |
| ad\_network\_type                  | String    | ad\_network\_type                                                                                              |
| account\_id                        | Integer   | Intentwise account Id                                                                                          |
| account\_name                      | String    | Display Name                                                                                                   |
| customer\_id                       | String    | Google ads account customer Id                                                                                 |
| report\_date                       | Date      | Daily segmentation for asset combination impressions.                                                          |
| download\_date                     | Date      | Date on which the data was downloaded                                                                          |
| webpage\_criterion\_resource\_name | String    | Unique identifier of the webpage criterion view; dimension for each targeted webpage rule.                     |
| criterion\_id                      | Integer   | Criterion ID of the audience; used for managing the audience target.                                           |
| ad\_group\_id                      | Integer   | Primary ad group identifier; join key to performance reports.                                                  |
| campaign\_id                       | Integer   | Parent campaign identifier; ties ad group structure to campaign structure.                                     |
| clicks                             | Integer   | Clicks attributed to the asset in that ad context.                                                             |
| impressions                        | Integer   | Number of times this combination was shown; helps determine which combos get traffic and test coverage.        |
| click\_through\_rate               | Numeric   | Engagement rate for the asset; higher CTR assets are usually preferred.                                        |
| average\_cost\_per\_click          | Integer   | Average CPC when this asset is present; helps evaluate cost dynamics of particular assets.                     |
| cost\_micros                       | Integer   | Spend associated with the asset display.                                                                       |
| conversions                        | Numeric   | Conversions attributed to the asset; shows its impact on outcomes.                                             |
| cost\_per\_conversion              | Numeric   | Asset-level efficiency metric.                                                                                 |
| conversions\_value                 | Numeric   | Value generated with that asset; required for ROAS by asset.                                                   |
| all\_conversions                   | Numeric   | Extended conversion count.                                                                                     |
| all\_conversions\_value            | Numeric   | Extended conversion value.                                                                                     |
| cost\_amount                       | Numeric   | cost\_amount                                                                                                   |
| average\_cost\_per\_click\_amount  | Numeric   | average\_cost\_per\_click\_amount                                                                              |
| device                             | String    | device                                                                                                         |
| ad\_network\_type                  | String    | ad\_network\_type                                                                                              |